• With the cost of living and many communities being destroyed but the cost of greed crisis, I think it is important to open a company that is for the smaller guy and there's no greater way to express this than to open a brand that can be inclusive to a young generation whilst giving a sense of hope again. The profits made from this campaign will have a large percentage of the funds going back into re-building people's livelihoods rather than living to work and barely be able to make ends meat. This will not only help the livelihoods of our beloved neighbourhoods but will become a modern day renaissance!