Hi, my name is Tolu, a mum of two and founder of luxury childrenswear brand AMIAH-RAE. Since launching the company, I have been self-funding it with my personal income. The long term goal is to eventually leave my full time job and run AMIAH-RAE full time, but until that day comes here's a little bit about the company I am so very passionate about and why I am here today.
In 2022, I founded childrenwears brand AMIAH-RAE, with the goal of designing small capsule collections with the new generation of children in mind. Just like my customers, I wanted to purchase innovative items for my daughter that were not like every other shop on the high street. I wanted clothing that gave my daughter that wow-factor. Most of all, I wanted pieces that emulated my daughter’s sense of style and complemented my own outfits.
AMIAH-RAE is where customers find high-quality capsule collections that push the boundaries of fashion and encourage little ones to make a statement with their clothing. Our collections are small but distinctive, incorporating timeless design elements and embellishments such as bows and pleats. Each piece is limited edition, making it even more desirable.
My approach to manufacturing
My approach to manufacturing is unique, favouring quality over quantity. We use designer dead stock fabric and sustainable fabrics, working only with fabric suppliers that have no minimum order quantities (this means elimination for over production of our designs, no wasted fabrics and the ability to avoid manufacturers that develop fabrics without a conscious).
I've built a fantastic relationship with my small manufacturer in Romania, where they are able to meet my made-to-order approach. Unfortunately, my manufacturer is no longer able to survive with local forces mounting pressures on the day-to-day operational costs. I am solely dependent on my manufacturer to produce my products and the closure of the manufacturer would see the closure of AMIAH-RAE as a brand, which truly would be heart breaking.
I am not ready to give up on the brand that I have built from the bottom up. It's still early days for AMIAH-RAE as a brand but I know how big the brand could be. Our products are truly loved by customers and I have an ambition to make AMIAH-RAE a worldwide brand. I've been fortunate to get the brand on a couple of well known names and I want to continue on the journey of sustainable and affordable luxury childrenswear.
Where your help comes in?
My manufacturer has given me the opportunity to purchase her small studio. The funds raised will allow me to purchase all of the equipment within the studio and keep two Romanian staff employed.
This in turn will allow me to continue the brand, and fulfil orders submitted by customers.
Help me keep the studio open so that AMIAH-RAE can continue on and excel as a brand.
Thank you
To view the collections launched to date, please visit amiahrae.com. We'll send news and updates via Crowdfunder to anyone who donates – remember to stay 'opted in' for updates!
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In the event that I am unable to raise sufficient funds through Crowdfunder, I will look to add the additional funds required from my personal wages and support from my family.