Discover Colour App – Smart Colour for Creatives

Aim: Discover Colour App empowers creatives with psychology-driven tools, making colour choices smarter, strategic, and effortlessly impactful.

Bonus Drop 1: The Full Colour Psychology Guide Suite. Back Tier 2 or above and unlock all three of my exclusive colour psychology guides - packed with practical tips, palette insights, and tools I’ve honed over years of creative work. *Available until Tuesday 8th July*.

Bonus Drop 2: Unlock the Full Colour Curriculum. Back Tier 3 or higher this week and get lifetime access to all three of my bestselling Udemy courses - worth over £300—designed to turn your colour curiosity into creative superpowers. *Available until Wednesday 9th July*

Choose your tier now and join the colour revolution!

Amid the noise of shouty ads and cluttered messaging, colour whispers—but its impact is louder than words. While brands fight for attention, colour works in quieter, more powerful ways—shaping perception, influencing emotion, and creating lasting impressions. Harnessing this subconscious power isn’t just about aesthetics—it’s about connection, clarity, and impact. Yet too often, designers lack the knowledge and tools to make informed colour choices with confidence. That’s where the Discover Colour App comes in.

The Vision: A Colour App That Educates and Empowers   

What if selecting the perfect colour wasn’t just about aesthetics, but about psychology and emotion—creating designs that truly resonate with audiences?  

The Discover Colour App will give designers, brands, and enthusiasts the expert tools they need to make strategic, psychology-driven colour choices. Through interactive learning and real-world application, this app will transform the way colour is understood and used.

 Users will finally be able to answer essential questions:  

- What do different colours communicate?  

- Which colours truly work together in a meaningful way?  

- How can I create palettes that evoke emotion and reflect brand personality? 

The Discover Colour App will provide expert answers through interactive tools, making professional-level colour guidance accessible to all.

Key Features

1. Discover Colour Courses – Users access interactive eLearning content to master colour psychology, harmony, and visual communication.   

2. Interactive Colour Psychology Palette Generator (CPG) – A tool based on established psychological frameworks that suggests the best hues for their brand or project.  

• Users define values for their project, and the app recommends aligned hues.   
• Colours organised into groups based on values, motivations, preferences and psychological impact.  
• Customisable palettes can be saved, refined, and shared effortlessly.  

3. Dynamic Colour Tools – Intelligently designed, psychologically structured tools providing tailored suggestions for visually compelling combinations. 

Why the Discover Colour App Is Needed 

Colour isn’t just aesthetics—it’s psychology, perception, and strategy. Studies show that colour influences up to 85% of purchasing decisions, making it a powerful tool in branding, marketing, and design. Yet, most existing colour tools focus only on harmony, failing to guide users in creating palettes with psychological impact.

For years, designers and creatives have struggled with confidence in their colour choices, unsure how to select palettes that truly connect with audiences. That’s exactly why I created Discover Colour courses—to bridge the gap between colour theory, psychology, and practical application. The impact has been transformative:

“I thought I knew enough about colour, but this course showed me there’s so much more to explore. It’s a must for any designer!”  

“The principles taught in this course are essential for creating designs that connect with users. I feel much more equipped to influence decision-making now.” 

 “I now stand out from my competitors, which has positively impacted my career trajectory.”

With over 6,000 students enrolled in just three months, Discover Colour has proven that creatives want and need strategic colour guidance. Now, we’re taking it further—expanding this knowledge into an interactive, expert-driven app that makes professional colour psychology accessible to all.

A Unique Approach to Colour Selection 

Unlike traditional colour palette generators, Discover Colour merges scientifically backed colour psychology with structured harmony principles. It goes beyond basic colour theory by guiding users to evaluate, select, and refine their colour choices with expert-backed insights.

This isn’t just a colour tool—it’s an educational experience, empowering users to make colour decisions with precision and confidence.

Industry Potential & Future Expansion 

This isn’t just an app—it’s a tool with industry-wide applications. Paint brands, interior designers, and creative professionals could integrate their own colour libraries into customised versions of the Discover Colour platform, giving consumers expert-backed colour selection tailored to specific product ranges. Imagine a future where designers and brands use psychology-driven colour selection to enhance marketing, sales, and consumer experience—this is the gap Discover Colour fills.  

By supporting this campaign, funders will be contributing to the next evolution of colour education and design tool, ensuring that colour isn’t just chosen—it’s understood, applied, and optimised for real-world success.

Why Back This Project? 

The Discover Colour App is more just a design tool—it’s a revolution in how colour is learned and applied. Backing this project means:  

✅ Gaining access to expert colour guidance tailored to your design needs  

✅ Selecting palettes based on psychological principles—not just aesthetics 

✅ Experimenting with interactive tools that refine your colour choices with real-world impact  

But this isn’t just about launching an app—this campaign represents the first crucial stage in a larger vision. This Tier 1 crowdfunding phase will allow us to:  

✨ Develop high-quality mock-ups to showcase functionality  

✨ Conduct user research & prototype testing to validate demand  

✨ Create marketing assets to attract backers for future funding tiers  

With your support, this project will build momentum for further development, ensuring that colour psychology becomes a standard, accessible tool for designers worldwide. Let’s make this happen together!   

Join Me in Bringing This Vision to Life

The Discover Colour App isn’t just another colour tool—it’s an educational resource and design assistant that merges science, psychology, and artistry to help designers, marketers, and creatives unlock the true potential of colour.

And now, this vision has the chance to gain even greater momentum! Discover Colour is officially part of the Built by Her, Backed by Us campaign, a nationwide initiative by Crowdfunder and Muddy Stilettos that champions female-led businesses. This campaign offers funding, expert coaching, and promotional support to help women entrepreneurs bring their ideas to life. By backing this project, you’re not just supporting an app—you’re helping a female-founded innovation gain the visibility and resources it needs to thrive.  

With your support, we can launch the Discover Colour App, making expert colour selection accessible, interactive, and revolutionary for designers, marketers, and creatives worldwide. Together, we’re not just building an app—we’re transforming the way colour is understood, applied, and celebrated.  

This is the first crucial step in bringing Discover Colour to life. Join me in launching this innovation—and together, let’s revolutionise how colour is understood, applied, and backed by knowledge, confidence, and psychology-driven insight.

Let’s make this vision a reality!

Why This Matters 

The Discover Colour App is a progression built on years of expertise in applied colour psychology, designed to make confident colour choices accessible and effortless for creatives. But behind this vision is a personal journey—one that began with a deep passion for colour and a mission to make its power clear, intuitive, and impactful.

About Bernay – A Colour Ninja Changing the Game 

I was once described as a “colour ninja” —and honestly, I loved it! Colour has always been more than just a visual element to me—it’s a language, a phenomenon that shapes the way we experience the world. From the way it transforms spaces to the emotions it stirs, colour holds a power that many intuitively sense but few truly understand. My mission has always been to make understanding colour accessible, engaging, and transformative, helping designers, marketers, and creatives harness its full potential with confidence.  

My journey began with curiosity. As a freelance interior decorator, I was captivated by the way colour could shift a mood, define a brand, and bring a vision to life. But I also saw the struggle—so many professionals hesitated over palettes, unsure how to create harmony or make impactful choices. That challenge led me to study under the late Angela Wright, a pioneering colour psychologist whose insights changed the way I saw the world. As her first accredited teacher, I took those principles and launched my own consultancy in 2006, advising brands and professionals on how colour could elevate their work—whether crafting compelling branding, designing transformative spaces, or communicating a powerful message.  

But beyond consultancy, I knew colour education needed to change. Learning about colour wasn’t just about theory; it needed to be immersive, intuitive, and deeply practical. That’s why I dedicated years to crafting hands-on workshops, interactive courses, and innovative tools that empower creatives to make informed choices with confidence. Teaching at KLC Design School and earning my qualification in instructional design gave me the skills to design learning experiences that weren’t just informative—they were transformative.  

Yet, even with years of refining courses, I saw a gap. Traditional teaching methods didn’t fully capture the depth, practicality and power of applied colour psychology. Colour isn’t just an academic concept; it’s an active part of every designer’s process, woven into branding, interiors, marketing, and visual storytelling. I wanted to revolutionise how people learn about colour, blending immersive education with digital tools. That passion led me to develop Discover Colour, an interactive learning approach that has now empowered over 6,000 students to use colour with clarity, achieve results and increase their confidence. 

Now, I’m taking the next big step: The Discover Colour App. Imagine having expert colour knowledge at your fingertips, making learning interactive, intuitive, and directly applicable. This app isn’t just about theory—it’s about empowering creatives to make confident, impactful colour decisions in real time.  

With your support, this app can become an invaluable resource for designers, educators, and professionals worldwide. By backing this campaign, you’re not just funding an app—you’re helping to redefine the future of colour education, making it more inclusive, engaging, and inspiring for creatives everywhere.  

 Discover Colour - Colour made clear, choices made easy!

Funding method

Keep what you raise – this project will receive all pledges made by 31st July 2025 at 12:00am