Carbon Farming: positive change from the ground up

April has been a busy month for us shaping up how this project will work. The first piece of work will be on the Farm Carbon Calculator, but before we do anything technical we want to get a group of farmers round the table to discuss what improvements and changes they would like to see.

To this end we are forming our focus groups, consisting of farmers of varying scales, situations, enterprises and geographical locations. We'll get them all together in a room to discuss solutions to making improvements to the Calculator, what usability functions they would like to see, and how they would like see it developing in the future. Also, in a wider sense, we are keen to know how reducing their carbon emissions impacts on them personally and on their businesses, and how the impacts can be made greater.

This is one of the things we do best - talking to farmers on their level and understanding what they want and need. It's one of the reasons we think we're so well placed to do this sort of work, where we're actually helping farmers to reduce their carbon emissions through real changes that are both practical and profitable.

We'll post more updates here soon when the process is underway, which will be soon.