By-the-Way tours present 'Lostwithiel - Siege 1644

by Chris Jenord in Lostwithiel, England, United Kingdom

We did it
On 1st July 2021 we successfully raised £1,685 ( + est. £92.50 Gift Aid ) with 26 supporters in 56 days

A driver's phone app telling the story of the siege of Lostwithiel during the English Civil War in 1644.

by Chris Jenord in Lostwithiel, England, United Kingdom

New stretch target

The more investment we receive, the more historical content we can deliver, and the more funds we'd have available for publicity. This would include a wider distribution of flyers in local attractions and advertising on websites and in social media.


If you visit somewhere new you just can't beat being shown around by a local. By-the-way tours achieves exactly this using GPS to nestle a narrative over local roads ~ combining 'satnav' with 'audiobooks' if you will. Our first tour will be around Lostwithiel but, if we raise sufficient funds, we already have our sights on tours elsewhere - including Plymouth.  

The A390 is one of Cornwall’s major tourist routes and Lostwithiel's prosperity depends significantly upon a yearly influx of visitors. However, given its position inland, sometimes the town is 'driven through' rather than 'driven to'. Given the proud history, beautiful surroundings and wonderful festivities on offer, these drive-by drivers are missing out! By-the-way tours is building a phone app to coax more drivers off the highway for a local visit.

Enjoyed largely from the comfort of their car, occupants will be treated to an audio tour (via their car stereo) with wide appeal. Good storytelling will be a priority and the route has been carefully selected to showcase the town’s wider charms. The app locates a series of 'audio pools' based upon the events during the 1644 Siege of Lostwithiel with people directed as close as possible to where historical events actually took place. Local actors will deliver this story from the perspective of two C 17th century characters with a little ‘horrible history’ added in widen our appeal - listen here to an example clip. 

The app will be free to download and, en route, drivers will be encouraged to pull over and explore our 'on-screen advertising' for high quality local food /drink, attractions, produce and accommodation. At its conclusion they will be directed in to the town for a visit on foot. 

The historical re-enactment charity 'Sealed knot' have already agreed to invest in this pitch and have been consulted regarding our content. Click on this link to hear BBC radio Cornwall's feature on the app presented in 2019. 

Once funded, we will be able to add on screen advertisements for local businesses and promote the app to visitors via existing tourist attractions and websites - including Visit Cornwall. Equally we hope local people and businesses will promote the app in holiday lets, pubs, restaurants, shops, hotels and on social media. We will also be pushing for further coverage on local media.   

25% of our pitch sum will go towards the YHA90 fund which will provide well deserved short breaks for key workers and vulnerable young people when the Covid restrictions are lifted.

To reduce our carbon footprint, it is our longer term aim to support the establishment of new electric car charging stations ideally including solar panels near to each tour location. 

However, please be aware like all Crowdfunder pitches, should we fail to reach our funding target by the date specified above, all monies pledged would be returned to your bank accounts (minus a small charge to cover the Crowdfunder administration). From your point of view, there really is virtually nothing to lose!

The project is a home grown initiative supported by the Lostwithiel Business Group. Lostwithiel Museum Association already offer local history tours on foot and our app would point users directly their way.  It is led by a Lostwithiel resident with previous experience in creating GPS phone apps.

So, if this pitch has done it's job, you'll have been persuaded that it's worth your investment. You can either just invest an amount of your choosing or select one of the rewards as you wish. 

Let’s get this ball rolling!



Rewards

This project offers rewards in return for your donation

£10 or more

1 of 5 claimed

Beyond Lostwithiel

Aimed at other Cornish localities, in return for this reward we will speak to you in person and discuss a possible By-the-way app near where you live.

£20 or more

0 of 25 claimed

Local people - tour opening event - convoy

The chance to join our opening event - a tour convoy -including socially distanced live interaction with an actor from the Sealed Knots from the safety of your car. There will also be a chance to meet our team over a cuppa at the tour's conclusion in Lostwithiel.

£30 or more

1 of 15 claimed

Sponsor a pool

Sponsor one of our audio GPS pools - as close to your location as we can get it, an image/advert of your choice will appear on the mobile screen of all app users thanking you / your company, for your sponsorship. Content active for 1 year.

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