Always on
This project successfully funded on 30th June 2025, you can still support them with a donation.
Be a part of the foundations of the brand
London, Greater London, United Kingdom
Aim: To grow and develop JOY JULIUS as it enters its next chapter.
Hi, I’m Joy, the founder and creative director of JOY JULIUS.
JOY JULIUS blends futuristic minimalism with rich African diaspora narratives. Our pieces invite reflection, conversation, and connection.
We’re inspired by global culture and the journey of identity, belonging, and purpose in today’s world.
Why We’re Fundraising
JOY JULIUS began as a personal journey. A way to explore my heritage, faith, and identity through fashion. Over time, it has grown into something deeper: a mission to reflect the beauty, strength, and diversity of the diasporic experience through thoughtful, intentional design.
Now, we’re at a pivotal stage, ready to design and launch our next chapter.
This crowdfunding will give focused time and space to:
- Develop our next capsule collection
- Create powerful visuals and storytelling to bring it to life
- Build a Kickstarter campaign to support a larger production launch
This isn’t just about garments, it’s about creating a space where underrepresented narratives and aesthetics are not just seen but celebrated.
We’re inviting you to be part of something meaningful. A brand driven by purpose, shaped by the diaspora, and rooted in values that go beyond fashion.
What Your Support Covers:
Your support will help cover:
- Garment development
- Campaign visuals
- Studio space, tools and equipment.
Every penny will go directly into building JOY JULIUS and preparing for the next stage of growth.
What You’re Supporting:
We’ll keep you closely updated, from early sketches to fittings, photoshoots, and launch day. Follow us on all our social media platforms and stay connected every step of the way.
Thank you for believing in the brand, in our story, evolution, and the kind of future we’re building. Every donation, every share, brings us one step closer to making it reality.
If you’re unable to give right now, we’d be deeply grateful if you shared this with someone who can.
With love,
Joy
Founder, JOY JULIUS