Advertising Shits in Your Head

by Dog Section Press in London, England, United Kingdom

We did it
On 28th November 2016 we successfully raised £3,227 with 202 supporters in 56 days

Pre-order Advertising Shits In Your Head and help us pay for its printing costs.

by Dog Section Press in London, England, United Kingdom

 New stretch target

Please give generously: if we hit our target, any additional money will be used for more printing radical materials and additional subvertising campaigns.

We're crowdfunding the printing costs for Advertising Shits In Your Head (Strategies For Resistence), a short book about subvertising from Dog Section Press.

Advertising Shits In Your Head combines theory and practice in one short book about the modern subvertising movement. Featuring: Public Ad Campaign, Brandalism, Special Patrol Group and Dr. D. Dog Section Press is a not-for-profit publisher and all of our publications are printed with Calverts, a workers' co-operative .

Read a sample chapter: Advertising Shits in Your Head - Chapter 1

Advance praise for Advertising Shits In Your Head:

“Have you ever stopped to wonder why you know so much about things you are not interested in: brands, products, courses, colleges, holidays you might take, clothes you should wear? You may think yourself immune, but advertising is subliminal. You might ignore the Facebook posts that are ‘sponsored’, the animated billboards, and you may always skip the adverts as fast as you can. But to ignore them you first had to recognise them for what they were. And even in that small instance of time a logo has seeped into your subconscious. If advertising didn’t hit the target it would not be made. You are the target." – Danny Dorling (Author)

"Advertising Shits In Your Head provides a history of the practice (going back to the early 70s), alarming research and theory on the effects of the industry, advice about how to take part (including legal information) as well as several stunning case studies. This is essential reading for all who want to fight back against 'the most powerful and sustained system of propaganda in human history'.” – Jamie Kelsey-Fry (Contributing-Editor, New Internationalist)

"Advertising Shits In Your Head concisely describes, through unique first-hand accounts, the range of concerns adressed by today's subvertising community. From a right to the city argument, to the belief that advertising is the biggest obstacle to avoiding catastrophic climate change, Advertising Shits In Your Head envisions a movement looking far beyond culture jamming and corporate identity sabotage." – Jordan Seiler (Public Ad Campaign)

"Advertising Shits in Your Head gives form and context to culture jamming practices in the 21st Century. It is an important contribution on the path to realising the possibilities of creative practice as a vehicle for social change. Providing important theoretical and historical context that unites the twin strands of activism – creativity and resistance – it shows how creative minds are getting together in the age of digital networks to hack space and place, and challenge the presence of capitalist values within our public, private and cultural spaces. Advertisers most definitely shit in your head: this book is here to stop them." – Bill Posters (Brandalism)

"Advertising is a gigantic machine for creating human misery. It's a sustained psychological assault on the population and it is hard to overstate the brutal and permanent damage it does to us as individuals, to society, and to the planet itself. This book is a manual on how to begin the process of dismantling the machinery of advertising: how to interrupt it, sabotage it and one day, maybe, destroy it entirely." Darren Cullen (Spelling Mistakes Cost Lives)

"Once advertising has shit in your head, you're going to need something to clean it up with; I couldn't recommend this book more highly." Dr. D


This project offers rewards in return for your donation. Please select a reward below.

£3 or more

£3 Reward

Subvertising starter kit You'll recieve Special Patrol Group's Guide to Hacking Bus Stop Spaces leaflet and subverted TfL design #AdHackManifesto stickers, so you can start your own subvertising campaigns

£5 or more

£5 Reward

Pre-order your copy of Advertising Shits In Your Head: Help us pay for printing costs and pre-order your copy today!

£7 or more

£7 Reward

Advertising Shits In Your Head + Options Pre-order your copy of Advertising Shits In Your Head and also receive a copy of Dog Section Press' Options For Dealing With Squatting.

£12 or more

£12 Reward

Advertising Shits In Your Head + Ad Space Hack Pack Pre-order your copy of Advertising Shits In Your Head and also receive an Ad Space Hack Pack. Start doing your own subvertising with the tools in this kit!

£20 or more

3 of 50 claimed

£20 Reward

Total Propaganda Print You'll receive a digital photograph print of a Special Patrol Group subvert from their infamous Total Propaganda campaign. Limited edition (50).

£30 or more

£30 Reward

Pre-order your copy of Advertising Shits in Your Head and also receive a Dog Section Press T-shirt. All our tshirts are made from organic cotton in a wind-powered factory:

£200 or more

4 of 10 claimed

£200 Reward

Sponsor a billboard Our friends at Special Patrol Group will takeover a billboard in your honour! Like this:

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