The idea for Blue Rams was born out of a passion for the great outdoors and a desire to break down barriers that often keep people from fully enjoying their adventures. As an avid outdoor enthusiast, I, Leilani Webster, often found myself battling the elements—whether it was after a cold swim, a rainy hike, or an early morning surf. I realized there was a need for something more than just a towel or a blanket—something that could keep me warm, dry, and comfortable, no matter where my adventures took me.
As a woman, I knew the challenges that many women face in outdoor activities—being cold, uncomfortable, or feeling unprepared for changing weather conditions. I wanted to create a product that not only solved these problems but also empowered women (and men) to embrace the outdoors with confidence.
With that vision, I set out to create a dry robe that was not only functional and high-quality but also stylish and versatile. Drawing on my background in Rugby, I began designing a product that combined durability with comfort, ensuring it could withstand the harshest conditions while still looking great.
But our story is about more than just a product—it's about building a community of like-minded adventurers who refuse to let the elements hold them back. It's about empowering women in business and the outdoors, and it's about sustainability and giving back to the environment that inspires us every day.
Thank you for being part of our journey. Whether you're braving the cold after a swim or enjoying a sunrise hike, Blue Rams is here to keep you warm, dry, and ready for whatever comes next.