Experts have predicted that by the year 2020 91% of the United Kingdom population could be overweight or obese.
Walking is the most natural and easily-accessible form of exercise available to us as human beings. The UK has just under 150,000 miles of public rights of way, meaning that almost everybody will have somewhere to get out and enjoy the great outdoors - regardless of age, gender or ability.
We want to inspire people to reconnect with the great outdoors by giving them a different walk each month in their area, along with hiking and walking themed products delivered straight to your door. The subscription box will be available on a rolling month contract, or 3, 6 and 12 month subscription options. The box will be the perfect gift for the outdoorsy type, or to treat yourself each month.
We would also look to offer a children's version of the subscription box, encouraging parents to get their children away from their computer screens and out into the big wide world that is right on their doorsteps.
In the UK, we are extremely fortunate to have rolling hills, sweeping rivers and miles of countryside all waiting to be discovered - we just want to help you to take the time to look up and find it!