One Dress
We did it
On 3rd May 2017 we successfully raised £6,076 with 25 supporters in 75 days

Using traditional couture crafts to illustrate a voice for women in a single unique textiles artwork; One Dress.

by Ms Tammam in London, Greater London, England

New stretch target

Apprentice

I would love this dress to be the start of a new collection of incredible art couture pieces. If this proves to be so successful that I can create more I would love to take on a young apprentice and train them up, passing on my skills and experience to the next generation. The cost to pay and train an apprentice for a year is over £7000. Any additional funds raised will be put towards this.


 This is phase 2 of the One Dress project - the dress has been created, after a whirlwind crowdfunder at the end of last year - raising over £4000 in just two and half weeks!
It's time to forget about the divides and uncertainty in our world for a little while, and make some art together. Pledge to have your words eternalised on this unique couture dress, find out who created it and be part of a project to make sure women's voices, from around the world, are heard.
One Dress combines many years of experience in sustainable textiles and manufacture, couture skills and an allegiance to the feminist cause - striving for equality for all people. One Dress, over the next year, will become a beautiful handcrafted couture red-carpet gown, embroidered with thousands of words. 
One Dress is for all of us. Inspired by suffrage era dress design and symbolism, it is being embroidered with YOUR words that together represent the collective story of women. It embodies unity and solidarity, hope and optimism. 
One Dress will become a historic museum piece to be worn  by inspiring women around the world. 
One Dress gives a voice and speaks to all women, symbolising the journey from oppression to equality - and will be owned by all who contribute to it as an inspiring force for feminism.
One Dress fights fast fashion. Embracing the traditions of couture, hand-crafting and embroidery as well as the principals of fair trade. Not to be discarded in landfill but cherished and loved forever, as a piece of wearable heirloom artwork.
One Dress travels - to empower female artisans across developing countries so they know that we all share similar experiences. 
Be part of its production and provenance. Be part of women's history. Choose your own word or words, answering "What is feminism?" - to be embroidered on the dress.

One dress?

This year I want to make just one dress. My career has been about making dresses, initially A LOT of dresses, more than the world needs. Now my studio only make dresses to order, bespoke gowns of high value and immense beauty - no waste, just what each customer wants. 

One Dress  has been stitched in the UK using sustainable fabrics, it is being embroidered with vintage and organic yarns with words contributed by people from around the world - initially in my London studio, then in India and Kenya by women from fair trade co-operatives. This dress will affect the lives of many women globally, bringing all of us together.

What’s a dress got to do with feminism?

 A dress can make a woman feel powerful and confident, this dress with all it's history and meaning stitched across it will encourage and provoke it's wearers and viewers to use their voice for women.

Feminism to me is just the belief that men and women should be treated as equal. It means different things to different people.

I am asking the people who back this project “What is feminism”?

I have chosen five words

Equality   |   Respect   |   Emancipation   |   Solidarity   |   Sisterhood

I welcome other suggestions - You may choose your own word* or one of mine.

I have just added the word Love - at the suggestion of my daughter and a few wonderful women during International Women's Day.

I also welcome ideas for feminist quotes and sentences like “Feminism is the radical notion that women are human beings.” ― Cheris Kramarae or “Men are from Earth, women are from Earth. Deal with it.” ― George Carlin. 

Who does it affect? 

The design is based on the silhouette of the suffragette style, a nod of respect to our fore-sisters who protested, sacrificed, fought and died to allow women to vote. Updated with translucent fabrics and modern detailing.

  • Hand crafted by skilled seamstresses at Atelier Tammam.
  • The embroidery is created in the suffragette colour violet (which stood for "votes"), reinterpreted to stand for "voice", using their idea of secret messages the word-embroidery will be created to look like an intricate pattern until up close.
  • The words on the dress will be chosen by people around the world, anyone can sponsor or suggest a word for a small contribution to the project cost.
  •  Skilled women around the world will be paid fairly to embroider on the dress.

The "naked" dress was unveiled at the FiLiArt private view on December 9th. I hope to allow  spectators and contributors the chance to appreaciate the time, skill and energy involved in elaborating such an artwork by showcasing it at different stages of it's creation.

The beauty of One Dress will speak to women who don't identify as feminists, it's messages will speak to those who do. It's provenance offers security to those who create it and comfort to those who contribute towards it. It's story will inspire and it's history will be remembered.

Who will wear this dress?

Women! 

Strong, incredible, wonderful women.

A limited number of rewards are available for women (or men, trans or non-binary people) to have the opportunity to wear this dress. Perhaps for your wedding, a feminist rally or at event where you want to stand out. 

I have asked women who inspire me to wear the dress and to be photographed in it. Confirmed to wear the dress so far are two  incredible women

Meg Hine - Adventurer extraordinaire

Lisa-Marie Taylor - Radical Feminist and FiLiA co-ordinator

If you have any suggestions of who should wear the dress, from rule breakers, to mothers, to actresses, to writers please tweet me @HouseOfTammam with #OneDress

How much is it going to cost?

In December 2016 I successfully crowdfunded for the initial part of the project, raising over £4000 in just two and a half weeks, including Arts Council support of £1000 to create the dress and start the embroidery. This money has been / will be spent on;

  • Materials - cloth £200, thread £40, needles £10
  • Design time - £200
  • Making costs - £800
  • Studio costs - £300
  • Embroidery costs UK - Approx 250 words £1250
  • Web page / recording words £100
  • PR and media - £300
  • FiLiArt Showcasing costs - £300
  • Photo shoots - £500
  • Crowdfunder and card fees and VAT came to £250

I want this dress to reach every corner of the world. I plan to travel with the dress (and my daughter) to places where women are hugely disadvantaged and pay them fair wages to embroider One Dress dress.  I have agreed to work with amazing fair trade stitching units in India and Kenya (As well as exploring others to work with), each unit will do 300-500 words and the remainder will be finished back in my studio in London.  This new target should also mean I collect enough wonderful words to fill the whole skirt. When the dress is complete it will be photographed on a range of incredible women (the cost of photography has been raised already by previous funding). I will then tour the dress and photographs to feminist gatherings, womens events and art showcases - ensuring the message and story of the dress is seen by as many people as possible.

I have estimated the minimum cost to successfully realise the second part of this project and finish the dress will be £6,000.

  • Travel costs India £700
  • Embroidery costs International (fair / above living wage) Approx 300 - 500 words £800
  • Travel costs Kenya £900
  • Embroidery costs International (fair / above living wage) Approx 300 - 500 words £800
  • Final Embroidery costs UK - Approx 250 words £1250
  • Artist costs - recording journey, working with artisans, drawing the words - £400
  • Finishing in UK £150
  • Additional PR £200
  • Admin and registry £100
  • Showcasing costs UK - finished dress and photograhs £350
  • Crowdfunder Fees will be around £350

The Arts Council England will back this project with a pledge of £3000. (This will be added when £3000 is reached).

What do you get for supporting One Dress? 

 I have a range of rewards for backers of this project. 

  • Make history by sponsoring words to be embroidered on the dress. An email will be sent to ask for your words when the crowdfunder is complete (sorry there isn't an option to add it now)[From £2 for part of a word  to £150 for a sentence]
  • Be one of the few people who will get to wear the dress. [£500]
  • Own a fabulous handkerchief or scarf, with your choice of words, embroidered in the same style as the dress by artisans who will be paid and treated fairly (working with WFTO certified units in India and Africa). [£35 to £135]
  • Come to a sewing workshop. Reclaim the power to make your clothes last longer, learn to sew on a button or mend a hole, and if you’re feeling brave enough embroider your own word onto the dress (with guidance!) [£40]
  • Join me for a glamourous cocktail in London to hear all about the project. [£45]
  • Donate a word for a woman without means [£10, or £20 with the word "Love"]

Everyone who pledges will be kept up to date on the progress and whereabouts (so you can come and see it in real life) of the dress.

  • Receive images of the women who embroider it and inspirational women wearing it. 
  • Come to a reveal party in London when the dress is finished.
  • See your name (or dedication) next to your word/s on the One Dress webpage.

If you are dedicating a word for someone as a gift, you can be sent a One Dress Dedication printable PDF certificate on request. These make wonderful gifts for Mothers, Daughters and Sisters! If you would like a certificate in time for Mother's day please send a message.

This dress is a part of women’s history, after it has been worn it will be preserved and displayed so that it can inform and inspire future generations. Be part of that history too.

Read more about One Dress at Tammam.co.uk/onedress

EVERYONE is welcome to buy any of the rewards and people of any gender are welcome at all events / workshops. People of any gender may request to wear the dress. I can not guarantee the dress will fit but my incredible team of seamstresses will adjust it to fit any body shape (sizing information available in the reward box) as best as we can. As a tailor with a fitted aesthetic it is impossible to make one dress to fit all sizes. If there is demand, I will be delighted to make more dresses in larger or smaller sizes.

This funding will support the majority of the embroidery on the dress, I will keep fundraising throughout the project until the dress is fully embroidered with words from women across the world. I aim to have the dress completed by November 2017.

* Please note, this is a positive project, I will not write hateful or negative words on the dress. I may ask for an explanation of  words if I do not understand how they are relevant to this project.

Images (c) Tammam / Justin Lambert / Ash Jones / Susan Merrick and wonderful Tammam Brides; Sophie, Jossy & Cat, Sameera

This project has been approved for funding through the Artists + The Crowd match funding. If this project reaches 50% of its initial target it will automatically receive the final 50% from Arts Council England.

Rewards

This project offers rewards in return for your donation.

£2 or more

£2 Reward

Part-sponsor a word on One Dress. Choose which word when you pledge. £2 will pay for one letter of the word of your choice. (If a word is only part funded it will still be embroidered fully). Plus your name, or a dedication, will appear in the One Dress online and printed register next to your word.

£4 or more

£4 Reward

Co-sponsor the word 'Love' on One Dress. (£4 will pay for half of the word LOVE If the word is only part funded it will still be embroidered fully). Plus your name, or a name of your choice, will appear in the One Dress online and printed register next to your word.

£6 or more

£6 Reward

Part-sponsor a word on One Dress. Choose which word when you pledge. £6 will pay for three letters of the word of your choice. (If a word is only part funded it will still be embroidered fully). Plus your name, or a dedication, will appear in the One Dress online and printed register next to your word.

£10 or more

£10 Reward

Sponsor a word for a woman who can't afford one. If you're lost for words, or coming back to pledge some more, this reward will offer a woman in need a chance to have her say too. We'll be asking women around the world for words, making this a truly global gown. If there is a particular woman (or a place you'd like us to find women from) you would like to offer this word to, please let me know.

£10 or more

£10 Reward

Co-sponsor a word on One Dress. Choose which word when you pledge from Equality, Respect, Emancipation, Solidarity, Sisterhood. (£10 will pay for half a word of your choice. If the word is only part funded it will still be embroidered fully). Plus your name, or a name of your choice, will appear in the One Dress online and printed register next to your word.

£20 or more

£20 Reward

Sponsor a whole word on One Dress. Your pledge will mean this word will be embroidered on the dress - this word will be your own! Choose which of the 5 words you would like when you pledge. For every backer of this word it will be embroidered once - it can be repeated an unlimited number of times. Plus your name, or a name of your choice, will appear in the One Dress online and printed register next to your word.

£20 or more

£20 Reward

Sponsor the word "Love" on One Dress and spread the love too. Your pledge will mean the word LOVE will be embroidered on the dress - this word will be your own! As love is a short word your pledge will also pay for a woman without means to chose a word (your name will appear next to hers in the register too) Plus your name, or a name of your choice, will appear in the One Dress online and printed register next to your word.

£22 or more

£22 Reward

Sponsor your own word. You will be asked to send your own word (up to 12 letters) which will be embroidered onto the dress. Plus your name, or a name of your choice, will appear in the One Dress online and printed register next to your word. When the crowdfunding is complete you will be emailed and asked for your word for the dress and the name you would like to appear in the register.

£25 or more

0 of 10 claimed

£25 Reward

Life drawing and fashion illustration class at Atelier Tammam - summer 2017. Join one of our wonderful relaxed classes in the summer term (Thursdays 6pm - 7.30pm - you can attend any class in the term) and sponsor a word to be embroidered on the dress. Choose which of the 5 words you would like when you pledge.

£40 or more

£40 Reward

Embroider on the dress & sewing class Take a 2 hour embroidery workshop and have guidance while you stitch your word on the dress (or if you prefer we will do it for you). Plus learn to sew on a button and/or mend a hole - with sewing skills we can save the world... one stitch at a time. Sewing classes will be scheduled for late 2017. Plus your name, or a name of your choice, will appear in the One Dress online and printed register.

£45 or more

£45 Reward

Go for a cocktail with the artist. You'll be treated to a cocktail of your choice at at a glamorous central London bar, where Ms T will tell you all about the project. Plus chose a word for the dress.

£45 or more

£45 Reward

Embroidered peace silk or organic cotton (you will be contacted for your choice) handkerchief embellished with your choice of word from the dress. Plus choose one word to be embroidered on the dress and your name, or a name of your choice, will appear in the One Dress online and printed register next to your chosen word. Hand made by the women of Jacobs Well, a fair trade co-operative in Bangalore, India.

£50 or more

0 of 10 claimed

£50 Reward

Embroidered organic cotton scarf - one word of your choice. This word will also be embroidered on the dress. Plus your name, or a name of your choice, will appear in the One Dress online and printed register. Handmade by the women of Jacobs Well, a fair trade co-operative in Bangalore, India.

£60 or more

£60 Reward

Sponsor your own sentence. You will be asked to send your own sentence (up to 6 words) which will be embroidered onto the dress. Plus your name, or a name of your choice, will appear in the One Dress online and printed register next to your sentence. I would love to know where your quote comes from & why you have chosen it. When the crowdfunding is complete you will be asked for your sentence and the name you would like to appear in the register.

£100 or more

£100 Reward

Sponsor your own sentence. Send your own sentence (up to 12 words) which will be embroidered onto the dress. Plus your name, or a name of your choice, will appear in the One Dress online and printed register next to your sentence. I would love to know where your quote comes from and why you have chosen it. When the crowdfunding is complete you will be asked for your sentence for the dress and the name you would like to appear in the register.

£135 or more

£135 Reward

Embroidered organic cotton scarf - one sentence (up to 10 words) of your choice. This sentence will also be embroidered on the dress. Plus your name, or a name of your choice, will appear in the One Dress online and printed register next to your sentence. Handmade by the women of Jacobs Well, a fair trade co-operative in Bangalore, India. When the crowdfunding is complete you will be asked for your sentence & name for the register.

£150 or more

£150 Reward

Sponsor your own sentence. Send your own sentence (up to 18 words) which will be embroidered onto the dress. Plus your name, or a name of your choice, will appear in the One Dress online and printed register next to your sentence. I would love to know where your quote comes from and why you have chosen it. When the crowdfunding is complete you will be asked for your sentence for the dress and the name you would like to appear in the register.

£500 or more

£500 Reward

Wear One Dress! Also choose a handkerchief or scarf to keep forever, and a sentence to be embroidered onto the dress. Plus your name will appear in the One Dress register. *Security deposit required at the time of hire. *The dress will be made allowing for adjustment to fit a waist between 26"/ 32". If we can not make the dress fit you will be offered any of the dresses from our current collection or archive to hire instead (size 8-18 available).

Got an idea like this?

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