The idea for the show was conceived by presenter-producer Yinka Ayinde, (PureYinkz) six years ago.
His debut version of the show sold-out at the West End’s Lyric Theatre to a notably new audience, the majority of whom had never been to the theatre before.
Following its success, the musical received Arts Council England (ACE) funding for a short run at Hackney Empire in September 2014, which led to further funding support from ACE and Stage One for an industry workshop presentation at St James Theatre in May 2015.
In 2016 with support from the British Council the musical was presented as a Flash-Mob inspired performance at the Lagos Theatre Festival in Nigeria. Oliva Tweest was then selected for BEAM (UKs leading showcase for new musicals). The Musical was picked up by the Barbican Arts Centre and presented as a work-in-progress industry sharing to promote this fresh and innovative take on British musical theatre.
The show was scheduled for a UK Tour in October 2018 but due to unforeseen circumstances it had to be postponed. Cancelling the tour has proven to be very costly, so we are now raising funds to produce a London show in November.
Being a Musical based on African-British culture, we've come against a lot of barriers producing this show over the years and more recently. Although we have found supporters in the Industry we have also been blocked by a lack of understanding of our goal to make our Afro- Musical widely available to everyone. So we come to you, the people to help us reach that bit further in our journey. We ask you to donate to our cause so we can bring Afrobeats to a new home. We are in need of a London venue but the only thing our way to bring this high quality show to the stage is by raising funds and proving that there is a paying audience (even though we've proved this before *rolls eyes*) readily available. So please what ever you can give will be much welcome!