My project is one which offers and provides consumers with a monthly subscription of personalised vitamins. Each month, customers receive a box containing 30 daily packs containing a combination of vitamins tailored to them.
Once developed, the interactive platform will ask humans to answer a series questions about their lifestyle, diet, routines, health history and future goals which will enable us to generate a personalised combination of recommended vitamins for them based on research, data and AI. Once the customer subscribes we will then deliver directly to their door a monthly box containing 30 daily vitamin packs – with each daily pack containing the customers’ personalised vitamin combination. Customers will have total control of their subscription with the ability to add or remove vitamins from our recommended combination, cancel their plan altogether, or take a break from the subscription, all the while having access to resources that educate them on the various vitamins we offer.
Vitamins is big business with 46% of all adults in the UK having taken them either daily or occasionally in the last 12 months. 2017 saw UK sales of vitamins hit c.£800m – this figure is forecast to grow as consumers become more and more health conscious. A lack of transparency and good advice in addition to the overwhelming and confusing nature of the vitamin aisle leaves customers with a lack of knowledge and products that adopt a generic ‘one size fits all’ approach.
We're all unique, and with the differences in our goals and lifestyles, the idea of a mass-market multivitamin is ancient and oversimplified. By creating a vitamin subscription service that utilises technology and data to understand our customers, we can offer convenient daily packs of vitamin combinations that are personalised and unique to each customer.