About Oak & Maple:
Oak & Maple has formed as a way of combining a love for adventure with the important aspect of living a nutritionally packed and environmentally conscious lifestyle. We are on a mission to be part of a healthier and less wasteful future for our community through increasing the accessibility to high quality plant based nutrition in packaging which doesn't damage our environment. We specialise in small batches of 100% raw, unpasteurised and cold pressed juice, focused on nutrient retention and waste prevention. We currently run a free doorstep delivery service every Saturday around the surrounding areas of Newquay and with your help, we will expand on this delivery service as well as being open for 'walk-in' customers with a varied and nutritious menu of cold pressed juices, superfood smoothies, and plant based eats and treats.
What is Cold Pressed Juice?
This is the slowest and most expensive method of juicing, however, it is by far the most nutritionally dense. It includes a slow masticating process to pulp the produce and then uses 2 tonnes of hydraulic pressure to extract the juice. Other methods of juicing (most commonly found is centrifugal) are much faster, however, they create excess heat and airflow throughout the process. This significantly degrades the nutritional profile of the juice and leaves it with a shorter natural shelf life - meaning more additives/preservatives are required. By slowing everything down and focusing on the nutrient density, cold pressing produces a raw and highly nutritional juice full to the brim with live enzymes, vitamins and minerals. With half a kg (5-6 servings) of fresh produce going into 1 single juice, we see it as an incredibly easy addition to your diet to maximise your nutrient intake from quality sources.
Our juices don't contain any preservatives or additives and we don't use high pressure pasteurisation to prolong the shelf life. They're just raw fruit and vegetables.
Our Supply Chain & Sustainability:
We take great pride in our supply chain, and so, where possible, our ingredients are sourced from local farmers using regenerative organic methods. This helps to cut down food miles while keeping the produce deliciously fresh. For when we need items from further away, we use a supplier who is organic certified by the Soil Association, a certified B Corp, and delivers to us plastic free. We also grow some of our own supply in order to truly understand (and appreciate) the seasonal growing cycles, as well as to gain a first hand experience of the hard graft our suppliers are going through on a daily basis.
Alongside our deliveries every Saturday, we run a bottle collection service in order to sterilise and reuse them. This isn't the most convenient operation but it certainly helps to reduce stress on our recycling facilities and reduces single use waste within the beverage industry. We're also proud to only be using glass bottles made from 100% recycled glass, helping to reuse materials already in the production cycle.
Furthermore, our juicing process provides us with a large amount of dry juice pulp. This pulp can be used in various kitchen recipes but for what we can't use ourselves, we make sure to compost on the farm where we grow our own supply. By composting these materials, we are closing the loop on our food "waste" and helping to build our soils for the future.
Going forward we will be building upon our current sustainability practices in place and will be working towards reducing single use packaging wherever possible. For instance, we will only be offering all our drinks in reusable packaging, encouraging customers to either bring their own, use our reusable glass bottles, or participate in the Huskee Swap with us. We'll become Cornwall's first Huskee Cup Swap Station, joining 330 responsible cafes around the world! There are already 37 in the UK and we can't wait to be the next one on the list, working toward a common goal of reducing single use waste across the world. Huskee Cups are built from waste coffee husk and a PP based resin, making the perfect material for durability, food safety and the ability to re-purpose. At the end of their life, Huskee Cup even have a loop system in place on all their products, where they aim to ensure over 90% of the products they make are returned to them in order to reuse or repurpose into future Huskee Products. With an ethos like that, it felt like a match made in heaven and was an easy choice for us to make. They also look pretty damn great too... so whether you'll be visiting us regularly or travelling down from 'up country', you'll be able to sip in style and conveniently swap your cup at any of the participating cafes across the UK.
About the Founders:
Bruce's nutritional journey began when he was diagnosed with Coeliac Disease 10 years ago. Since then, he has had to be incredibly conscious of what he consumes on a daily basis and naturally this developed into a keen interest for diet and nutrition. This lifestyle change led him to gain valuable experience with leading businesses in the organic food industry in the UK, Canada, and New Zealand. One of the most memorable periods was in Vancouver, where he learned the arts of Cold Pressed Juicing and Superfood Smoothies. It was also during this time that he met Laura - a passionate paediatric physiotherapist. Laura already had a healthy palette for a good green juice, and was a few years into her journey of both a plant based and low waste lifestyle, helping to guide Bruce who was just beginning to make these conscious changes.
Bonding over a shared ethos for plant based nutrition, outdoor adventure and conscious consumerism, we spent several years on the west coast of Canada together, as well as several more on the North Island of New Zealand. In August 2019, we found ourselves settled in Newquay Cornwall, with the idea of living our desired coastal lifestyle and bringing our passions to the public through Oak & Maple.
Why are we Crowdfunding?
We're in business to help improve the overall health & wellness of our community and it's people. We look to provide convenient options to improve the daily diet of as many people as possible whilst also encouraging an active and adventurous lifestyle - the key (we believe) to a happy and healthy life.
A survey in 2018 showed the daily average intake of fruits and vegetables across the UK was 3.7 (the recommended is 10!) and so we felt the need to do what we could to help. With this in mind, we started Oak & Maple 1 year ago in our spare time and are super excited to now be expanding in order to keep up with the growing demand for our products!
From day one, we've been looking for a space to call our own and to really set some roots for Oak & Maple. It's really exciting now that we're growing into our very first commercial space where we will be increasing our production capacity and furthering our home delivery range. We will also be increasing our product range to be open for 'walk in' customers with our 'made-to-order' superfood smoothies, cold pressed juices, kombuchas, kefirs and a selection of delicious plant based eats and treats - all Gluten Free of course! (Check out the FAQ's below to find out more).
How can you help?
All this exciting news comes with the burden of trying to start a business in the midst of a Pandemic. We're not letting it phase us as this is when we feel our community needs our products most... but having already invested heavily into this growth period, there are a few costs we're looking for some help with. Instead of looking to a third party lender, we thought we'd look to our community to see if we can raise a portion of the funds in return for some nutritious and delicious deals. Initially, we'll be kitting our new space out with some much needed equipment... for example, a much larger commercial cold press is first on the list, as well as other commercial kitchen requirements. We'll also be adding to our product range and so a portion of the funds raised will go into our initial stock purchasing. In addition to this, (and should we reach our stretch target), we'll use a portion of the funds to improve the marketing of our business to widen the awareness of the values we stand for. This will include improving our website to cope better for multi-day delivery options as well as improving our digital marketing to widen our reach.
We hope to stand out and show that the food and beverage industry can use less single use packaging and instead 'Choose to Reuse' where possible.
Below are a few examples of some of the costs we're taking on and looking for some help with:
- Commercial Cold Pressed Juicer £10,800
- Commercial Kitchen Restoration £1500
- Kitchen/Juicing Utensils/Accessories £3200
- Initial Huskee Stock £1700
We truly appreciate any support you're able to give and can't wait to show you all how it will help us achieve our goals. We have various rewards up for grabs ranging between £5 - £1500 so hopefully you'll be able to find something you like. We've added in plenty of juicy deals to encourage you to support us now in exchange for saving with us (see 'Gift Card' & 'VIP' rewards). There are also some rather enticing limited edition O&M swag rewards which have been designed around the healthy and adventurous lifestyle we look to encourage.
There's something for everyone! So take a look across the page and get pledging!
*These will have a black rim - not blue as shown below.
Organic Cotton T-Shirts:
*Printed in the UK in a renewable energy powered factory - see FAQ's for sizing.
Cold Pressed: Coastal:
Q: Where will you expand your delivery service to?
A: We are hoping to venture further towards Wadebridge, Padstow, Truro, Falmouth and St Agnes. We will offer different areas a different delivery day where we will deliver early in the morning in time for breakfast. These days are yet to be decided upon but we will be sure to keep you updated!
Q: How long are the Gift Cards valid for?
A: If a gift card is included with the reward you select, these will be valid for however long is needed for you to spend the loaded amount.
Q: When will the discounts be valid until?
A: Each reward including a discount over a period of time will be valid for the specified amount of time in the reward. This period of time will begin shortly after completing our Crowdfunder campaign, however, we will send you official start/end dates closer to this time.
Q: Where can I spend my discounts/gift cards?
A: Online for doorstep deliveries or in store (when we're open).
Q: How will I receive my physical rewards?
A: Physical rewards will be available for collection from our store, delivered locally around Newquay by ourselves, or if you're further afield... we'll ship them to you with Royal Mail - however, make sure to select the correct shipping option as there is an extra suggested pledge for UK & International deliveries.
Q: How do I choose which mug/t-shirt I would like?
A: We will be in contact after our crowdfunder campaign is complete in order for you to specify which design(s) you would like.
Q: What sizing do the t-shirts come in?
A: XS, S, M, L, XL, XXL
Q: Do the mugs/t-shirts come in any other colours?
A: Not at the moment - but if there is a specific colour you would like, we can see what we can do. Additionally, if there is high interest into a different colour then we will look into launching it into the current options.
Q: Where will your premise be?
A: 36B Cliff Road, Newquay, TR7 2ND. We'll be right by the entrance to Great Western Beach and so will be ready to refuel you after a long sesh in the water, on the beach, or during your daily movements.
Q: What days will your shop be open to the public?
A: This is still yet to be decided as we both currently work other jobs but we will keep you updated when the opening hours have been set.
Q: What is Cold Pressed Juice and how does it differ to other juices?
A: Cold Pressed Juicing is all about retaining the maximum nutritional value from the fresh fruits and vegetables used - leaving a highly nutrient dense juice, making them an easy quick hit of vitamins, minerals, and live enzymes from good quality sources. Check out this page on our website to gain a better understanding of what cold pressed juice is and how it differs to other juices.
Q: Will you be offering Takeaway options?
A: Yes, we will predominantly be working as a takeaway as our unit is very small and can't fit any tables/chairs in. However, we'll try to make a few comfy spaces outside for people who would to hang around and chat (highly recommended). We will not be providing takeaway disposable/recyclable/compostable cups for our beverages as we will be introducing a cup share scheme as well as providing the option to have them in a reusable bottle. We will be encouraging people to either bring their own, join our cup share scheme, or return their bottle to us as part of a loyalty program. We choose to reuse in order to reduce waste in our community, reduce pressure on our recycling facilities and quite simply to educate against single use items.
Q: Do you have a size guide for your t-shirts?
A: Yes -
If you've made it this far, thank you for taking the time to read about our campaign. Please take a look at our rewards across the page and if you're able to pledge, we will be forever thankful.
We are also incredibly aware that personal finances are a top priority right now and so we truly understand if this is not possible for you. For those who wish to pledge but are unable to - a simple share of our campaign, a social media follow or shout-out go a long way and is something that has a huge influence for a small business such as ourselves.
~ Thank you, we truly appreciate any support you're able to give ~