Not The Safe Route UK

by notthesaferoute in Southampton, England, United Kingdom

Not The Safe Route UK
We did it
On 2nd October 2016 we successfully raised £1,085 with 46 supporters in 28 days

Not The Safe route, Apparel for the Adventurous. Driven by Nature, Fuelled by Coffee. Started and inspired by the New Forest.

by notthesaferoute in Southampton, England, United Kingdom

Early January 2016 I started Not The Safe Route after years of freelancing in the film and photography world, I became inspired by other individuals start ups as well as a life growing up around beautiful landscapes and getting lost for days.

Since the initial launch, sales have been steady and business has progressed well to a point. Within this time I've personally sought business loans to no success.

The individuals I've met throughout, have inspired me to keep on going, to push harder and risk more.

Within the next six months this WILL be a profitable venture.

The next phase will be to give Not The Safe Route it's brand identity, something which has been building since the initial launch.

What we make from our crowdfunding campaign will go towards our BIG re-brand, and what I like to consider, the real HARD launch of Not The Safe Route.

Our new 'Adventurer' Range will feature.

TWO - Front and back printed shirts featuring an exclusive design.

TWO - Woven patches.

THREE - Stickers comprised into a sticker pack.

ONE - Bottom and side printed hard wearing enamel mug.

TWO - Front embroidered beanie hats.

Full photoshoot + video advertising.

Brand new stand alone website with a blog feature from traveling associates.

The rewards listed will feature these products, as a backer you will receive these first before the general public.

Finally, We have to say a MASSIVE thank you to all the support we've received so far, we're ideally looking for a big boost to take us to the next level!



All the best, and thank you.


Not The Safe Route UK.


This project offers rewards in return for your donation.

£5 or more

£5 Reward

Sticker Set + Exclusive backer news.

£10 or more

£10 Reward

Sticker set + Patches, Exclusive backer news + thank you art print.

£25 or more

24 of 20 claimed

£25 Reward

Sticker set + Patches, Exclusive backer news and thank you art print + A Choice of Shirt from the new range.

£50 or more

4 of 15 claimed

£50 Reward

Sticker set + Patches, Exclusive backer news and thank you art print + Both shirts from the new range + The 'Adventurer' beanie hat.

£100 or more

3 of 5 claimed

£100 Reward

One of each item from the new range + as well as an exclusive thank you art print and a one off Not The Safe Route Product, limited to 5.

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