Created in 2017 by Anume Clarke Nduka (NOOMiiE), a student in her final year of university. NOOMiiE is a brand that is dedicated to only producing the most effective and flattering active and leisurewear for women of all shapes and sizes. We exist to only include women of all diversities, never to exclude anyone.
Our goal is to provide not only a sense of style, but also to support women in life, not just fitness. We want to make every woman who wears our clothing feel like the sexiest, most confident woman in the room. No one should ever feel that they can’t wear something based on what they see in a picture from a fitness model. This brand was created to show women that whether you are at the start of your fitness journey, or you’re further along, you don’t have to feel uncomfortable or lack confidence in yourself.
Our entire brand is built on the ethos of Body Positivity. We want for women to embrace their bodies, everything about their bodies. Those bits you're not the biggest fan of? We want you to learn to love them and our clothes are made to do just that!
At the moment, we are only able to go up to a size XL (14-16), but our real aim is for us to expand on this size range going right up to a size 4XL (20-22), making it one of the most inclusive brands that is solely focused on Active and Leisurewear in the UK. The collection advertised at this moment in time is our first and with our initial funding can only go up to an XL, but with some help from pledges, we want the next collection to include ALL sizes.
We never want our customers to feel that they can't relate to us. So instead of having fitness models modelling our clothes, we have real girls. You're average girl that you see in the gym, or in the park walking her dog, or just strolling around the supermarket; THAT is the girl you'll see in any and all of our marketing. We promise to never change that aspect. We want for our customers to look at our brand and see themselves. Not to see what society believes that they should look like, but to see a mirror image of themselves. Just real girls and women, wearing clothes that were made to flatter all the shapes and sizes that God created.
Why Body Positivity?
When Anume had the idea of this brand - NOOMiiE - it came from her own insecurities and watching her friends and family members handle their insecurities. Being a child of the internet era, Anume knows just how hard public perception can affect your mental wellbeing and how you view yourself. Wanting to change the way that women see themselves, Anume wanted to create a brand that would help women embrace their natural bodies, learn to love the bits they don't always like and change the way they feel about themselves to build confidence in themselves. That's why there is no separate design for bigger sizes than there is for the smaller sizes. The NOOMiiE range is all about inclusivity and showing that what is flattering on someone who is an XS, can also be just as flattering on someone who is a XL+.
The design is all about creating confidence. So we have designed the Motivate Leggings to be fitted, but functional. They include not only a back zipped coin / key pocket, but also mesh pockets on the sides that can hold a phone as big as a large iPhone. The leggings are high-waisted and have a tummy-control waistband, but also a nifty drawstring on the inside that you can let out if you're having a bloaty day and pull in so that you can create the perfect hour-glass figure!
The Inspire Vest Top has the ability to be open backed for more ventilation and so that you can see the design of the band on the Lead Sports Bra underneath, but it can also be tied up for a more fitted look or even to a crop top. It features a scoop hem for style and the back is not just split, but also mesh and a racer-back!
The Lead Sports Bra is great for functional training. It has a mesh racer-back with a keyhole finish. This lets in ventilation, but also shows off your back gains. The front half of the sports bra has been made to hold you in and support you for high-impact activity and doesn't even have those annoying inserts that always get lost in the washing machine, because their sewn in! Finally, the sports bra features a beautiful woven jacquard waistband complete with the NOOMiiE logo!
The sizing has been done to overlap and crossover. Although the XL is stated as being a 14-16, we would say that the actual sizings run somewhat larger. For example, our founder - Anume - is a size 12-14 at the time of this campaign, with a 34F bra size and yet she can fit comfortable into a size S (8-10) in ALL of the range. This just goes to show that the range is created to fit many body types.
UK shipping is FREE. International shipping is available incurs an added price.