Nicol DeNoir™ bespoke corsetry fashion label

by Nicol DeNoir in London, England, United Kingdom

We did it
On 7th May 2020 we successfully raised £6,214 with 105 supporters in 65 days

To create a new concept to corsetry which will translate into a fashion/beauty brand of timeless, flattering and feminine personal wardrobe

by Nicol DeNoir in London, England, United Kingdom

New stretch target

The bigger plan is to build a feminine beauty brand to cinch the waist, support the back, improve posture in a fashionable way for the modern-day fashionista of this era, alongside a range of beauty, accessories and other merchandise.  With the extra funds I will be able to show what this outerwear brand is truly trying to achieve and 2020 really is the perfect time.  I will be able to focus more on developing the brand further to create packaging and presentation, trademarks and create literature to educate, demonstrate the history behind this niche Nicol DeNoir™ brand, all while building a team and therefore focus more on styling the brand as a whole. 


Introduction

A fashion design graduate from the University of Westminster I began working in fashion, beauty, TV, and music industries while learning to develop various skills throughout specialist fields for my own research and development within the industry.   

Daughter to a fine art painter and interior decorator inspired me while growing up.  So I decided to embark on a creative career path of my own and create my unique fashion label Nicol DeNoir™.  A concept developed from corsetry based garments, designed as outerwear and flattering to the wearer was the ultimate goal, to create fashion pieces that every woman would want to own. All while cinching the waist and supporting the back too.

My background prior to my studies was always very colourful often engaging, working and mingling among the most glamorous and high profile environments, which originally started from a modelling career while at college.  Then I went into the music industry straight out of University working on music videos in wardrobe for Victorian Beckham, Usher and Craig David to name a few and since then went on further to produce costume for feature films and bands.  I went to work in events/red carpet sector a couple years ago, which was very similar and involved creativity from a completely different perspective, still very entertaining and I learned more about social etiquette and the other side of the coin rather than just behind the scenes, and learned so much more about people and wardrobe in general for all types occasions. 

Before I became a designer I was also a trained beauty consultant, working in Harrods, Selfridges, Harvey Nicks all while studying, where I did facials, makeovers and advised women from all walks of life how to work with what they have and how to enhance their appearance effortlessly. Combining all my experiences and knowledge together I wanted to do the same type of business combining my journey throughout my clothing line with a personal wardrobe by creating a niche that women could relate to from all angles in a very modern way.  

What is the fashion Label Nicol DeNoir™ all about

An adaption from the Victorian Era, the inspiration for the fashion label mainly came about due to my fascination for the past, present and future, therefore, the collection has a combination of classic, vintage, ancient or futuristic elements developed from ancient history, period history, current times, sci-fi and futurism. 

While building my fashion line and working in red carpet events, which happened by chance.  I gained so much more knowledge about beautiful locations and venues throughout the city, including all the Royal Palaces and great halls such as Goldsmith Hall and Guildhall, Royal Naval College, Saatchi, Tate and National Portrait Gallery, Natural History and Science museums, Sky Gardens and other Rooftops venues with great views across the city, luxury yachts, film premiers, Designer brands launch parties and award ceremonies such as all the important Fashion, Sport, TV, Film Movie and Music Awards such as the Bafta and Brit Awards, etc. and all the different types of people that attend them including the royal family, celebrities, other VIPs and society members, which gave me an even bigger vision and more focus to develop this as a fashion and beauty niche brand that would benefit the wearer in more ways than one.  

Why Location is Key

I am a London based designer and my vision is to create a new type of trendsetter after a decade has passed into this new century. I want to create something that everyone who has discovered my brand so far will love even more and want to be a part of once I reveal the true idea behind it all.  The timing is perfect and so far I have created everything myself by hand, as it is a bespoke brand like you see in Saville Row (which is also my ideal location), and with the funds raised, I will be able to make this vision a reality by outsourcing and developing a strong brand identity and a marketing strategy that will be more appealing for the modern women of this century as women are much younger now than they ever were, in previous generations.

Working among all these fantastic locations around London I soon realised this was no accident as I stumbled upon this route as it was all a big part of the journey I needed to see in order to build my business as I learned so much about heritage, Victorian, Georgian, Tudor and modern architecture and all the details and structure for each period, fine foods and the finest wines in the world, fine art and massive oil paintings and sculptures, harpist and Violinist playing Rnb/pop music, opera singers, dancer, magicians where I also learned all about the traditional art of fine dining, social grace, and etiquette which has been everything I needed to see in order to build the perfect concept for a vision I had before I actually embarked on this route as if this was exactly what I needed to do first before I could fully launch myself as the brand I wanted to be.  My journey is my brand!

How I'm planning to do this?

I am an award-winning designer which came when I least expected it and now it really is time to bring out Nicol DeNoir™ out into the open (no longer a hidden gem) to give a deeper understanding of the true beauty behind this fashion label that will suit women, who need the extra support or simply love my style for an instant fix of a flattering and feminine brand developed for all types of occasions day or evening in a very classy and stylish way. This will be developed further once funding has been reached and given the opportunity to complete the whole collection and make this into a true success story that everyone has been waiting for.  This British brand will also consist of other merchandise that will compliment the corsets styles I currently produce, as I will also be able to outsource more with manufacturers, with a selection of great new images, product shots, look books, branding, PR & marketing.  In the video, you will see examples of some of the designs and samples that I have created.  Once I build a team rather than working solo I will be able to do so much more beautiful pieces that some women will be so excited to own a Nicol DeNoir™ bespoke piece for many years to come.

   

 

Rewards

This project offers rewards in return for your donation.

£5 or more

£5 voucher Reward

A huge thank you from me and £5 gift voucher towards any Nicol DeNoir™ Merchandise

£10 or more

£20 Gift Voucher & 1 Raffle Ticket to win

A huge thank you from me and a £20 gift voucher towards any Nicol DeNoir™ Merchandise plus one entry into the raffle to win a prize of either a standard Waspie for women or plain satin Cumberbund for men, hand made by me.

£30 or more

£50 Gift Voucher & 2 Raffle Tickets to win

A huge thank you from me and a £50 gift voucher towards any Nicol DeNoir™ Bespoke Merchandise plus 2 entries into the raffle to win one prize of either a Satin Waspie for women or Satin Pleated Cumberbund for men, hand made by me.

£50 or more

£100 Gift Voucher, 3 Raffle Tickets & Fashion Show

A huge thank you from me and a £100 gift voucher towards any Nicol DeNoir™ Bespoke Merchandise plus 3 entries into the raffle to win one prize of either a Luxury Duchess Waspie for women or Luxury Duchess Satin Cumberbund for men, hand made by me. Plus an invitation to my next red carpet event fashion show (date to be confirmed)

£100 or more

£200 Voucher, 4 Raffle Tickets & Fashion Show

A huge thank you from me and a £200 gift voucher towards any Bespoke Nicol DeNoir™ Bespoke Merchandise, plus 4 entries into the raffle to win one prize of either a Luxury Brocade Waspie for women or Luxury Brocade Cumberbund & matching traditional bowtie for men, hand made by me. Plus a ticket to my next red carpet event fashion show (date to be confirmed)

£100 or more

£200 Reward

A huge thank you from me and a £200 gift voucher towards any Nicol DeNoir™ Bespoke Merchandise

£250 or more

£250 Gift Voucher, 4 Raffle Tkts, VIP Fashion Show

A huge thank you from me and a £250 gift voucher towards any Nicol DeNoir™ Bespoke Merchandise plus 4 entries into the raffle to win one prize of either a leather Waspie for women or branded braces, Cumberbund and bow tie for men, hand made by me. Plus a VIP ticket to my next red carpet event fashion show (date to be confirmed) and goody bag

£500 or more

£500 Reward Gift Voucher, VIP Invite + Goody bag

A huge thank you from me and a £500 gift voucher towards a Nicol DeNoir™ a classic bespoke full-length corset for yourself or presented as a gift plus a VIP invitation to my next fashion show and goody bag (date to be confirmed).

£500 or more

£500 Gift Voucher, 4 Raffle Tkts, VIP + Goody Bag

A huge thank you from me and a £500 gift voucher towards a Nicol DeNoir™ classic bespoke full-length corset or presented as a gift plus 4 entry into the raffle to win one prize of either a leather Waspie for women or Braces, Cumberbund and Bow-Tie for men, hand made by me. Plus a VIP ticket to my next red carpet event fashion show (date to be confirmed) and luxury goody bag.

£1,000 or more

£1000 Gift Voucher 4 Raffle Tkts, VVIP + Goody Bag

A huge thank you from me and a £1000 gift voucher towards a Nicol DeNoir™ classic bespoke full-length corset & full-length skirt or Brocade Waistcoat, Scarf and brocade bow-tie plus 4 entries into the raffle to win one prize of either a leather Waspie for women or branded braces, Cumberbund and bow tie for men, hand made by me. Plus a VVIP ticket to my next red carpet event fashion show (date to be confirmed) and VIP luxury goody bag.

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