I have 8 years previous experience running a very successful floristry department where I also set up a wedding planning service. At present I work in fashion retail. I have another fully qualified florist with retail experience to work alongside me. I have contact with a jewellery maker who would supply bespoke lines for my boutique and have carefully selected gowns that are unique from other boutiques locally. I would also stock shoes, lingerie and accessories. I would offer full bespoke floristry wedding packages with the key feature being "Free Bridal Bouquet with every Wedding Dress". I will use local media along with social media for exposure and have contacted a photographer/ model agency about regular photo shoots. I will also arrange in-store fashion shows and exhibit at Wedding Exhibitions.