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Murielmotion - Animated Wallpaper

by Sarah Jane Palmer in 

We did it
On 12th August 2016 we successfully raised £8,580 with 90 supporters in 130 days

Murielmotion is animated wallpaper belonging to new design brand Muriel; luxurious, handprinted wallpaper, prints and bespoke feature walls.

by Sarah Jane Palmer in


  “This idea has been simmering in the background of my mind for many years. About 2 years ago I was discussing with a friend of mine whether it would be possible to create animated wallpaper, not sure if it was going to be possible… In 2015 I received a small grant of £300 by SHU Enterprise called ProveIT. I set out to make a small protype so I could test the idea out… and finally here is the prototype AND It works!!! Now all I need is YOUR votes and people to back me with the idea by pledging so I can make this dream idea a reality".



Sarah Jane Palmer is a Sheffield based artist and designer with a passion for pattern, animation and visual trickery. In 2015 she created new design brand Muriel. Twinning contemporary art practice with design for the luxury interiors market, her work is attracting a growing international audience.

"What I love is that I can create subtle movement that a glance could miss, but that a second take might reveal. It makes a space a more interesting place to be, when it keeps showing you something new.”

She is passionate about the importance of developing precision skills by hand, and is a voracious student, constantly adding to a bank of finessed techniques, such as hand-flocking, gold leaf, embossing and building her own wallpaper screen printing press at her studio in Sheffield, England. Handmaking is such an important element of her design – it adds a second layer to that story, creates elements of human touch that give people more to look at, discover, wonder about…

   cbca7784a6b630f6cb187216d335a48f.jpg   Rewards for pledges...                                                     


I am offering some lovely rewards to help me launch this exciting new product Murielmotion and wallpaper business idea including:

  • Invitation to a private exhibition launch event of new design collection (and fine wine!)
  • Postcard gift set of new pattern designs.
  • Limited edition animated prints in small, medium and large sizes all signed, mounted and wrapped.
  • 1.5 metre drop section of animated wallpaper signed.
  • 3 metre animated wallpaper drop ideal for a feature panel.
  • 6 metre roll ideal for a feature wall including a choice of design from new collection.
  • Private consultation for 6 metre bespoke colour choice with new designs.
  • Private consultation for a 10 metre bespoke colour choice with new designs.
  • Private consultation for an entirely bespoke made animated wallpaper feature wall.

How these funds will support this idea:   

So far absolutely everything I have done has been on an shoe string budget. For many years I have really struggled to make ends meet and have worked freelance as an artist within education.  A lot of my work in schools no longer exists due to government changes so I have dreamt of creating a business driven by my passion as an artist. 

Raising this money will help me to make this idea a reality and to create a recognised design brand and a collection of new animated designs using this wonderful process. It will enable me to officially launch a product unlike any other onto the interior design market and also to create a collection of animated prints.

The designs can also be customised using a personalised colour palette, bespoke or can be finished in a range of techniques, such as flocking or glitter. Raising this money would allow me to have the time so that I can focus on the business rather than chasing money to pay bills. I plan to incorporate iridescent shades, more finishes and new clever little techniques that are rendered into beautiful intricate pattern work that will make a talking point of any wall.


Help me to make this dream a reality...

T - +44 7947 539 280

 E -

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 twitter - @murieldesign

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