We did it
On 2nd March 2018 we successfully raised £135 with 6 supporters in 56 days

Help us in our vision of opening one of the first solely plant based food stores North of London, giving you the tools to live the best life

by Chloe Gill in Chester, England, United Kingdom

Who are Mullins’

We are duo of vegans, I am Chloe and my partner in life and business is Luke. We met as 4 year olds in our primary school, became best friends and then ‘boyfriend and girlfriend’. We carried on as friends through secondary school and eventually went our own ways, occasionally reaching out to see where each were at in their lives! At the start of this year we reconnected by coincidence and have been together since. I have been vegan and vegetarian before now, but when we got together we were both meat eaters and after my persistence we turned vegan over night (well technically over lunch)! 

What we do

At Mullins' we have a passion for fresh, delicious and healthy plant based food and for providing options for a varied and exciting Vegan diet. We only know too well how daunting it can be when taking on a new diet, whether you are Vegan, Vegetarian, Flexitarian, Lessetarian or if you are an open minded meat-eater, being faced with limitations can be difficult. We've both personally found that shopping for a Vegan diet or attempting to reduce your animal product intake can be challenging, and we are here to make that easier with our vision of our one stop shop.

Our stock will include but not limited to:

  • Fresh fruit and vegetables
  • Range of plant based milks, butters and yoghurts
  • A 'deli' section including meat free 'meats' and plant based cheeses
  • Breads, pasta, rice and a range of pulses and grains
  • Sauces
  • Breakfast cereals, biscuits and crackers
  • Nuts and dried fruits
  • Baking essentials
  • A range of frozen products
  • Drinks

We plan to keep waste to a minimum, so any fresh fruit or vegetables that are nearing their end will be lovingly turned into soup or smoothies to be sold the next day.

Our Visions

Mullins' has a purpose which is providing animal free products to everyone. 

We also have visions that build on our purpose. These are what makes us Mullins'.

  • To provide everyone with plant based alternatives
  • To making cooking for a plant based (or other) diet easy
  • To be affordable and accessible
  • To support other plant based businesses and projects
  • To provide motivation, ideas and information
  • To be friendly, knowledgeable and welcoming
  • To be a proactive and helpful part of the community
  • To be a place of support
  • To keep waste to a minimum and be sustainable

Most importantly we are all inclusive, nobody is unwelcome, meat eaters and the like will be treated equally!

Why Us

With a growing popularity towards lowering the amount of meat we consume in the UK, we feel like now is the best time to put our vision into action. 

The consistent problem we are faced with, along with other vegans, is what we can eat. We spend too much time systematically going through shelves upon shelves in supermarkets and skimming labels. Reading in anticipation to see if it's vegan friendly and hoping that the producer has made the animal products bold, or even to see if we can find the ever elusive Vegan symbol. At Mullins’, you can have the confidence that we will never stock any product that isn’t vegan friendly, cruelty free or tasty! 

It can only be a step in the right direction, with a similar vision to ours, that supermarkets are broadening their horizons by growing their free from section. However, how often have you picked up an array of beautiful animal free products because you couldn’t believe your luck but actually not known what to do with them once you got home? At Mullins’, you can ask us anything and we can provide recipe ideas for all our products. Whether you’re vegan looking for new ideas or you’ve never cooked a vegan meal before, we will be on hand with some of our own personal recipes that we rely on.  We would love to hear about your inventions and recipes!

How will your funding help?

Unfortunately, our passion can only get us so far and to start up such a large project we do need some assistance. We have witnessed how incredible you crowdfunders can be and we can only hope you are as passionate about our business as we are. Your funding will help with all our start up costs. It will go towards:

  • Branding  
  • Marketing
  • Creating a website
  • Packaging 
  • Stock

...And if there's any left it will help us with the decorating of our premises.

Thank you!

Thank you for your support and time, and thank you for being part of our first (but possibly our biggest) step as Mullins'. We can't wait to welcome you into our store! You may even get to meet our lovely pup Dave!

If you have any questions or would like to know more, please feel free to drop an e-mail to

Cover photo credit to Hannah Cantarelli.
(thanks cuz!)


This project offers rewards in return for your donation.

£5 or more

5% off your first shop

Pledge £5 and we'll reward you with 5% off your first shop! Provide us with your address and we'll send you a reward card to redeem the 5% off

£10 or more

10% off your first shop

Pledge £10 and we'll reward you with 10% off your first shop! Provide us with your address and we'll send you a reward card to redeem the 10% off

£20 or more

20% off your first shop

Pledge £20 and we'll reward you with 20% off your first shop! Provide us with your address and we'll send you a reward card to redeem the 20% off

£50 or more

30% off your first shop and free bottle of wine

Pledge £50 and we'll reward you with 30% off your first shop and a free bottle of vegan wine! Provide us with your address and we'll send you a reward card to redeem the 30% off

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