Motherly Needs

by Vanessa in London, England, United Kingdom

Motherly Needs
We did it
On 29th August 2019 we successfully raised £3,665 with 19 supporters in 28 days

We're crowdfunding to launch a concierge service for mothers in London new/ expectant helping with their physical and mental well-being.

by Vanessa in London, England, United Kingdom

New stretch target

I will reinvest in the business to use creating a launch and online marketing 

Motherly Needs is a concierge service providing at home services/ treatments for mothers in London offering beauty, health and wellness at home on pre-natal and post-natal care. We are looking to raise £2,000 with this campaign.

Hello I am Vanessa 

I conceived Motherly Needs in 2017 after the birth of my son and plan to give birth to this business venture in December 2019. Here is a photo of myself and the inspiration behind creating Motherly Needs and now here's the story how it all started!


Why MN

I came up with Motherly Needs because I saw a gap in the market for a new mother like myself that felt overwhelmed with just giving birth and not quite feeling herself, a lot of attention and opportunities for 'mother and baby' activities, products and services but nothing offering anything just for a MOTHER a time for her alone to be pampered, catered and thought of without compromise or guilt! 

A study carried out by the The Independent in 2018 showed 'Being a Mother is equivalent to 2.5 jobs' and the Daily Mail in 2014 carried out research that shows 'an average mother has 17 minutes of alone time to herself'. Mothers have limited time to keep up with their beauty, health and wellness regime because of the following (not necessarily in this order)

  • sleep deprivation
  • time management
  • lifestyle shift

We are very much connected with mothers in our local communities through our NCT classes, mothers in local group meetings across West London as well as connecting with mothers across social media namely Instagram they are in need of services dedicated to self-care practices a service that allows them to book for some 'Me Time' and a service that will be supported and work around their childcare routine and lifestyle. We have looked at key areas that are quite impact on a new mum or busy mum lifestyle and want to focus on providing a service centered on the following areas; In beauty we will provide bookings for facials suitable for prenatal and postnatal postpartum stages, Massages in particular reflexology care, acupuncture. In health; we will look at hypnobirthing, maternity nurses, doulas, Pilates and yoga for prenatal and postnatal postpartum . In wellness; we will offer career/life coaching for those mothers thinking about their options prenatal and postnatal.

Our Mission

To make women see themselves as a priority without guilt or compromise

We want to launch our services through an online booking system mothers will be able to book for services as such:

Private consultation with Nutritionist/ Doulas/ Hypnobirthing/ Prenatal and postnatal doctors

  • At Home Pilates

  • At Home Facials prenatal and postnatal

  • At home massages / Prenatal and postnatal

We presently have enquiries holding page which you can see here and intend to have full listings of services in September in the meanwhile we are working on securing freelancers that are trained, with insurance for at home services we intend to have a minimum of 10 freelancers in each field in beauty, wellness and health services that we offer so we have a good number in rotation for services in West London. 

Why we need funding

Motherly Needs is looking for funding in launching our own bespoke designed online booking service system this December where mothers can find experts in the respected fields of health, beauty and wellness according to postcodes available in their area. We will use funds to build the right software website, and cover costs for covering tool packs for freelancers to use the products we want them to incorporate for our services and providing short training courses for 10 initial freelancers. I already have secured the products that would be needed and have the design, costings to carry out the services.

We want to help mothers who are in situation like illustrated here 

AND create a service that will feature and create opportunities as such pictured here. Self Care and Maternal Health Awareness is an area that seems to be less attention to help Motherly Needs to support a mother in this area so they can be the best version of themselves physically and mentally. 


This project offers rewards in return for your donation.

£500 or more

0 of 2 claimed

£20 Reward

You will be gifted a 20% remediable for a booking for a facial or massage

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