WHO ARE WE
Missed Kerstin was founded in 2020 by myself Nadine, a fashion loving and fuller bust expert. Having completed a degree in Graphic Design, I was very passionate about fashion and have previously worked as a fashion supervisor, stylist, bra fitter and most recently in buying and merchandising in a fashion department store in womenswear.
As currently a 32J I really understand the frustration that fuller busted women face when finding a fashionable outfit. I remember growing up as a teen by the age of 13 I was a FF cup size. I spent most of my years crying about the lack of lingerie and even more so clothing and this only got harder as I grew older and more fuller busted. Being fashion savvy was even more difficult. Trying to squeeze a cute dress over my boobs was the bane of my late teens and early 20's and I am still struggling to this day.
We want to provide luxury sassy clothing for fuller bust ladies who struggle to fit into outdated fashion standards.
We will be forecasting trends and taking into account the struggles of having a fuller bust, offering comfort as well as fashionable clothes.
Your donation and pledges will help us develop key fashionable trends for women who are fuller busted that feel neglected from the fashion industry. We hope to lift the confidence of women by providing well fitting fashionable clothes at a luxury standard and at an affordable competitive price.
The First 3 of the Collection from left to right - The Dalmatian Chiffon Bodycon, Satin Harness Bodysuit, Rose Gold Cold Shoulder Bandage Dress.
*Some details on tech packs are subject to change*
WHY SUPPORT US
We know there is a gap in the market for fuller busted women especially in the younger fashion and occasion sector of womenswear. With a recent survey from Curvy Kate the average UK bra size is a 34G. Most fuller bust brands only go up to a G.
So why are we the right people to do this? Missed Kerstin was a dream for many years from lack of body diversity in fashion and lack of fashionable sassy outfits for anyone above an F cup, especially if you are smaller elsewhere.
Having myself ranged from a 30G to a most recently a 32J and from size 6-14 I understand the struggles of being fuller busted at a range of different sizes and not being able to fit into the latest trends.
Not only do we want to provide amazing fashion to fuller busts we also want to create a community focusing on diversity and individuality. We want to have models of all different sizes, race, gender and disability. We want everyone to be represented through our brand.
We also encourage people to be themselves and want our space to be a safe space where we empower individuals and make them feel confident and full of sass.
WHAT WILL THE FUNDING GO ON
The funding will be going in to launching our first collection of 3 items. If we reach our stretch goal we will be adding in another design.
Most of the money will be spent on creating and developing stock. We have already got suppliers lined up.
The rest of the money will be spent on creating an e-commerce website and gorgeous luxury packaging.
If we reach our stretch target we will include another design "Dalmatian Body'