What is Mindful Cakes?
On the surface Mindful Cakes is like any other baking business: making gorgeous and delicious cakes, cupcakes and biscuits for any occasion. But I knew when I decided to set up this business that I really wanted to use my baking powers for good and help others going through difficult times. Hence Mindful Cakes was born.
How did this idea start?
Mental health is an issue very close to my heart, and thankfully it has recently been coming more into the public eye. I have personally struggled with my mental health for the best part of my adult life, and baking has always been a way for me to ground myself and refocus when I'm having a particularly bad period.
Recently, the stresses associated with a high pressure, fast paced job, combined with some personal family issues, became too much for my brain to handle and I was signed off work for two months with Anxiety, Depression and Stress (the terrible trifecta). Although this has been a really hard time for me, it gave me the push I needed to jump head first into my passion and set up my baking business in September 2019.
Why donate to mental health charities?
From the very beginning of this venture (when it was just a vague glimmer of an idea in the back of my mind) I vowed that I would utilise this opportunity to help raise money for mental health charities. I have been very fortunate to have a strong support group of friends and family that I can turn to to help me through the dark times, but not everyone is that lucky, and sometimes that support system just isn't quite enough. Mental health charities provide invaluable support to many people around the globe that are able to turn to them when they feel like they have nowhere else to go.
How will the money be spent?
Any money I raise from this crowd funding campaign will be used to help buy the equipment and supplies I need to fulfil more orders, and fund marketing campaigns to bring in more business.
I would also love to set up workshops in baking and decorating to help teach other people what I know, and promote the mindfulness and mental health benefits that baking can bring. And if I can inspire some other women to take the plunge and set up their own business doing what they love, that would be absolutely incredible!