Ad agencies are echo chambers.
It seems a lot of brands, whether bank, soft drink or a frozen chip, want to tell their customer base that they get it. That they empathise with what people are going through. So they make advertising. Problem is those making the advertising (advertising agencies) are not representative of the society they are trying to communicate with. In fact, advertising is getting less diverse and more privileged, according to the IPA Census 2019. And that's why so many brands fail to resonate or appear authentic to their stakeholders. There is a massive disconnect between those creating the messages and those they are trying to influence.
Enter Margins. An advertising agency staffed by brilliant creatives too long hidden within disadvantaged communities. Margins discovers, employs, trains, collaborates and rewards these unheard voices and empowers them to solve client communication issues. Bringing fresh talent, new voices and authentic storytelling to an industry in need of diversity.
We plan to compete in a market worth over £3 billion a year. Our extensive research and decades of senior marketing experience has identified a considerable market opportunity in providing advertising clients with this uniquely inclusive and purposeful content creation platform. We wish to scale rapidly. The bigger we get, the more disadvantaged communities we can impact. Our plan is to generate in excess of £2 million contribution into ex-offender, addiction recovery and mental health communities over the next four years. Please come on this journey with us.