What is this campaign about?
For those of you who know Mahmoud El Issa and have ever visited him working in a shisha café, you know that his service is top notch. You may also know that it has always been his dream to open his own shop. He has finally identified a location in Winchmore Hill, and after many months of delays, the lease purchase of Lemon Jellie is complete. However, we need your help to get over the finish line and open the shop.
There is a lovely garden area which needs a canopy and heaters so that you can enjoy shisha with friends year-round. This is particularly important now as we’re opening in winter and need to have all of the outdoor provision ready.
This location at Lemon Jellie will serve not only hot drinks and shisha, but also a wide menu range. Mahmoud plans to serve much of what was previously provided on Lemon Jellie’s tasty menu of sandwiches, wraps, salads, and cakes, but with some Middle Eastern additions that you will just love. Mahmoud is an excellent cook, and his falafel in particular is the most delicious that you’ll have anywhere. He’s been perfecting this recipe for years now, and finally has a shop which will allow him to serve it to the public!
Who is Mahmoud?
Mahmoud El Issa was born in Beirut, Lebanon. He grew up during the civil war which claimed the lives of numerous family members, friends and neighbours. His family endured a period in which his father was wrongfully imprisoned.
Mahmoud served his conscription in the Lebanese Army and became an electrician.
Mahmoud sadly lost his mother at around the age of 18, and after some further difficulties in Lebanon, moved to Sierra Leone to live with his sister and brother-in-law for about 6 years. He eventually moved to London for a better life. He worked with some of his relatives in their shisha café in Haringey for many years.
Mahmoud met Christine in London, and they married in 2011. They have one beautiful daughter, Annabelle, who is 7 years old.
Mahmoud has always wanted to run his own business. Given his many years’ experience working in shisha cafés around North London, and his love of Middle Eastern cuisine, he has wanted to open his own restaurant which will enable him to provide for his family and enjoy making connections with people in the community.
How can you help?
Mahmoud has had a loyal “fan base” of customers for many years, and we so appreciate your business. Therefore, we wanted to give our customers the opportunity to be a part of making Mahmoud’s dream a reality.
What’s in it for you?
We have created a rewards scheme for anyone who invests in this business. We know that shisha is not for everyone, but hope that Lemon Jellie will be a café which has something that appeals to everyone with it’s lovely new menu. It will also be available for party hire. We will have a dedication list of investors hanging in the shop, as well as different perks* for each.
There is also an equivalent reward of discount on food and drink in the place of the shisha discount for non-smokers. We don’t want anyone to miss out!
Mahmoud’s customers have been asking for years when he is going to open his own shop. Now, we finally have the opportunity with a little bit of help from you. We know that you have been cheering Mahmoud on for so long, and we hope that you can help.
*Note that shisha is a tobacco product and therefore only legally sold to those 18 and over. If one of our younger friend would like to support us, we welcome this and would be happy to exchange any shisha discount for something equivalent from the menu.