LoveHearts are an online currency. An internet gift card, like those you receive at Birthdays, Christmas, for Weddings or when Babies are born.
The only difference is, the value of the Gift card can change, £20 of LoveHearts currency today may have a different value tomorrow or in a week or next year. Much the same as if you buy Euros or US Dollars or any holiday currency, the exchange rate into that currency can change when you convert it.
LoveHearts as a currency is designed to spread Love on the life occasions mentioned above. It shows you care and is a token of appreciation.
There is however, a much greater purpose.
That purpose is open up the audience for crowdfunding and charities to a truly global audience. That global audience is on Twitter which has 350 Million users per month.
LoveHearts can be sent by you to friends/family/charity or in fact anyone that has a Twitter account, yes anyone. Even the unbanked.
This works because anyone on Twitter can have a Twitter wallet so that you can buy LoveHearts and then rather than Like/Love a post on twitter you could send something of actual value via a tweet. Or even better, crowdfunding is opened up on twitter to 350 Million active Twitter users that don't even need to redirect to a website, they just need to tweet with LoveHearts. See the LoveHearts website for how to send them, it’s very easy.
The recipient of the LoveHearts will be able to sell them on online exchanges or once the project has enough funding spend them as detailed on the website.
Funding will be used to develop the LoveHearts infrastructure and to ensure strong ongoing partnerships with charities and other businesses.