Loolyn: Your Marketplace for Sustainable Products

by Loolyn in Holywood, Northern Ireland, United Kingdom


raised of £2,000 stretch target


66% 5 days left
This project will only be funded if at least £1,000 is pledged by December 18th 2019 at 7:00pm

An online marketplace specialising in plastic free alternatives to everyday items, making reviewing and purchasing products easy

by Loolyn in Holywood, Northern Ireland, United Kingdom

New stretch target

Funding will allow us to invest in a more sophisticated marketing campaign. Reaching consumers is key! We have this thing ready to go but we need to reach as many people as we can and get the buzz going.

Plastic is now omnipresent. It is in our clothes, in our beauty products, our food packaging and in all of our bathroom and kitchen cupboards. Plastic is a strong and durable material which does not degrade. A plastic bottle can last for 450 years in the marine environment, slowly fragmenting into smaller and smaller pieces which eventually end up microscopic but never truly go away. 

Our lifestyles have become disposable. Understandably, no one wants to live a 'less convenient' life, but there are sustainable products out there that can replace these single use or non biodegradable items.

We are a consumer driven culture, it is unlikely this is going to change in a hurry, so we would like to drive consumers to more sustainable and responsible choices.

Our research shows over 84% of people do want to reduce their plastic footprint, especially on every day products, but they just don't know how to go about it.

The good news is that there are now companies manufacturing plastic free versions of a huge number of common products. Toothbrushes, shampoos, clothing and cling film are all examples.

What is Loolyn?

Loolyn is a marketplace that hopes to rival Amazon, Ebay, Etsy or any of those convenient, global giants which provide us with product at our fingertips. 

The difference is that to list on Loolyn all products must be plastic free. 

There are many sustainable product choices that we can make daily, but on a larger marketplace the products are lost among the more well known brands. Eco friendly or plastic free alternatives on Amazon are awash in a sea of plastic versions, made cheaply and unsustainably, smothering the non plastic alternatives.

Loolyn provides sellers with a way of competing with like minded products - so price and product comparisons are on a more even playing field, and - as with any marketplace - the best will rise to the top, through an effective reviewing system, absent in many online shops selling the same products.

For the consumer, by shopping at Loolyn, they know the listings all adhere to a certain standard, and so do not need to trail through non eco-friendly/plastic alternatives to find the item they originally wanted. They can compare like with like to shop for the product that fits them best. This makes it quicker and more convenient than the current system. 

Consumers can also choose a filter to shop locally, which helps them support their local businesses and reduce the carbon footprint of where their goods come from.

We hope that by providing a reviewing system on products, the consumer can make a better choice and repeat purchases - more sustainable in the long run (who wants to make the environmentally friendly choice if it is rubbish to use!).

Why is this important?

Plastic pollution is a very common topic at the moment, we are all starting to become more aware of the dangers of plastic to our health and to our environment. 

After purchasing many sustainable, plastic free versions of items we use daily, such as bamboo toothbrushes and shampoo bars etc we became frustrated with the time it took to find these products, the cost of them, and their utility - we have lost count of the number of times we have purchased an item only to find out that it wasn't the best choice for us.

We needed a better way to make informed choices about what we were spending our money on. If we were buying something like a saucepan, we would browse the likes of Amazon, where our choices were driven by top sellers and reviews. Yet when it came to choosing our sustainable items we were left in the dark.

What do we need the money for?

Loolyn is launching in January 2020. We have the platform, we have the suppliers, we need the money to get our name out there. 

The money will be used to engage early adopting consumers to start using the platform. We need to get the buzz going, to get the name out across the nation and take the plastic free movement mainstream.

Who are we?

We are two mums from Northern Ireland who want to make sure the world is in a liveable and sustainable state for our children and many generations thereafter. 

We both have experience in running our own businesses, past and present, and know what it takes to turn something we are passionate about into a success.

Lynsey has the skills to make this happen. With a successful career as a Strategic Technology Engineer in the Aerospace sector prior to starting her own business as a Systematic Kinesiologist, Lynsey has knowledge of plastics production, processing, disposal and the impact plastics have on our health at a cellular level. Using these research and analysis skills she aims to disseminate this knowledge combined with information on the plastic free, sustainable products. 

Mary-Louise has the skills to make this happen. As a Director of a successful start up in the sustainability sector, this is something close to her heart. With 15 years of experience in business to business trading and retail analytics she has the ability to look at products and systems objectively from both a consumer desirability viewpoint and a supplier profitability stance, understanding the benefits and hurdles the various sales channels provide.

Donate to make a difference

We would really appreciate you supporting us to make Loolyn the success we know it will be.

Thank you!


This project offers rewards in return for your donation.

£10 or more

For every donation we will plant a tree

Every donation of any amount will result in an extra tree being planted through www.tree-nation.com We will also send you a hand written thank you note.

£20 or more

£20 Reward

We will send you a beautifully crafted bamboo toothbrush

£35 or more

£35 Reward

We will send you a Loolyn reusuable cotton tote bag

£50 or more

£50 Reward

A set of 2 hand crafted biodegradable Wax Hive Wraps, a reusable beeswax wrap alternative to clingfilm and plastic covers.

Let's make 'Loolyn: Your Marketplace for Sustainable Products' happen

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