London Grace Back To Business Fundraiser

by London Grace in London, England, United Kingdom

London Grace Back To Business Fundraiser
We did it
On 2nd September 2020 we successfully raised £10,373 with 133 supporters in 25 days

Share the LG love and help us get through this difficult time! Your support will be matched by the Mayor's Back to Business Fund.

by London Grace in London, England, United Kingdom

Although we're over the moon to have reopened, the effects of being closed for almost four months (during what would have been our busiest time of the year) is putting a real strain on the future of our stores. 

London Grace is an independent female-owned business, founded in 2015 by Putney local, Kirsten Hazell. We've spent 5 years growing London Grace into a high street brand, expanding to a team of more than 100 people, many of whom have been with us from the very start and progressed with the company along the way. So it was heartbreaking for us to face the possibility that all of those years of hard work were on the brink of being wiped out, within just a few months.


Like so many in the retail and hospitality industries, we could never have foreseen the effects that a national lockdown would have on our small business and we are sadly not out of the woods yet. Despite losing more than a quarter of our annual income, we had to spend thousands on PPE and protection screens to be able to reopen our stores and ensure that we could welcome back our teams and clients safely. Without the walk-in trade that we relied on previously, there is a need for us to invest in smarter online booking technology, to guarantee that we are capturing every appointment possible. But unfortunately we cannot achieve this without financial support.


Pay It Forward London enables businesses to raise vital funds and stay afloat, rebuild and recover from the impacts of Covid-19 through crowdfunding. The Mayor of London's Back to Business Fund will match every pound you donate (each business can receive up to a maximum of £5,000 - or 50% of their campaign target). As well as supporting cash flow, the Mayor wants to help small businesses to invest in their future, so the funding is being made available conditional upon recipients spending a portion of the funding to support digital transformation and measures to enable safe re-opening and socially-distant trading. 

Every single pound counts for the recovery and long-term future of London Grace, so if you are able to help us by 'paying it forward' for one of our at-home or in-store treats, then the Government will be able to match your donation. Your support would mean so much to the entire London Grace team!

Thank you for reading, we hope you stay safe and healthy,

Kirsten & The LG Team x

We ask project owners to honour their rewards wherever possible but please note that all pledges are donations and there is no guarantee that you will receive any rewards from the project owner. Please see our Terms of Use for more information regarding rewards for pledges.


This project offers rewards in return for your donation.

£5 or more

£5 Donation with polish gift

Spare us a fiver to help a business you love get through whatever COVID-19 sends our way. As a thank you we'll send you our popular 'Laura' nail polish, worth £12, via post to the UK address of your choice. P.S Laura is a sizzling orange colour that's perfect for summer!

£15 or more

£15 donation with a bottle of wine

Pledge £15 to help a business you love get through whatever COVID-19 sends our way. As a thank you we'll have a bottle of award-winning wine from the LG bar waiting for you on your next visit (worth £25!) Just show your donation confirmation email in store to redeem.

£50 or more

96 of 100 claimed

£50 donation with a £75 gift voucher

Pledge £50 to help us today and we'll send you a gift voucher worth £75, valid for 6 months that can be redeemed against treatments, drinks and London Grace products, giving you an extra £25 to spend on pampering treats!

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