little sloth - making childrenswear sustainable

by Hannah B in London, England, United Kingdom

We did it
On 15th May 2021 we successfully raised £2,352 with 28 supporters in 35 days

Helping busy parents and carers to shop smarter for their little ones, and the planet, by bringing renting & preloved clothing to the fore.

by Hannah B in London, England, United Kingdom

little sloth is a childrenswear subscription service featuring UK based independent sustainable brands and preloved clothing to rent. 

It exists to give busy parents and carers an easy way to shop smarter for their little ones. It gives parents what they want (quick and easy access to genuinely good childrenswear), UK based sustainable brands what they need (a bigger audience); and the planet what it needs (environmentally friendly manufacturing and a more circular economy). 

The Problem

We are in a climate and humanitarian crisis and despite efforts over the last 30 years to create a more sustainable, fairer world the problem is worse rather than better. In the UK, every week 13 million items of clothing ends up landfill. Childrenswear is a huge part of this, embodying the fast fashion cycle due to the speed that little ones grow, and how quickly they go through clothing. Arguably, no one is more conscious about the future of the planet than parents of small children, who’s opportunities will be impacted by the choices and changes we make today.

On top of this, the COVID-19 pandemic has meant that many start ups, including little sloth, have had to halt plans to get off the ground. It's also taken attention away from the pressing issue of sustainability. With your support, we will be able to build the little sloth rental platform, invest in UK-based independent sustainable childrenswear brands (which have also been adversely affected by COVID-19), and bring a brand new, easy, affordable, fun, and ethical way of shopping for childrenswear to the fore.

Our Solution

Our ultimate goal is to support parents and carers to make quick, informed choices, through offering UK-based sustainable and independent brands and high quality preloved clothing to rent, at affordable prices, whilst supporting genuinely good childrenswear brands to have bigger exposure and opportunity to grow.

How You Can Help

We need £12,000 to get this project out of our heads and into the world.

Your donations will go to support the development of the first version of little sloth, ready to launch in the second half of 2021, alongside building up our stock of incredible UK-based independent brands. If we exceed our target, we’ll use the additional funding to go even bigger: bringing little sloth to the market as soon as we can.

little sloth is a social enterprise, built on the core values of sustainability, community, and giving back. We are a UK registered company limited by shares, and 100% of your donation will go to fund our development and future expansion plans (read: world domination).

Who's talking here?

Hi! I'm Hannah, the founder of little sloth, and mother to a rambunctious toddler. I'm a digital marketing expert with over 6 years of experience across e-commerce, sustainability and social media marketing. little sloth is the culmination of a lot of love, ideas, and the determination to disrupt the childrenswear industry and create something that I felt was missing - somewhere guilt-free, enjoyable and accessible where I could feel proud to shop for incredible childrenswear for my little one. 

Thank you!

Back little sloth today, and back a more sustainable future for our little ones. Thank you.



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This project offers rewards in return for your donation.

£100 or more

Pledge £100 or more

You’re our hero! In addition to all the above perks, you’ll receive a VIP invitation to our little sloth rental service, and an exclusive discount on sign up to keep for yourself, or pass to someone you know.

£10 or more

Pledge £10 or more

Every donation will help bring little sloth a step closer to launch. You’ll receive exclusive early access to the rental service before the general public.

£25 or more

Pledge £25 or more

You’re a sustainable childrenswear guru! We want you to help us beta test our rental service. You’ll get pre-launch access and an opportunity to give us crucial feedback on the platform. We’ll also ask you for feedback on which brands you'd like to see more of.

£50 or more

Pledge £50 or more

You’re a superstar. In addition to all the above perks, we want to feature you on the Backers page on our website, as a founding supporter of little sloth.

£1,000 or more

Pledge £1,000 or more

We are eternally grateful for your support! In addition to all the perks above, the little sloth team will be in touch to thank you directly and hear your feedback on how we can use little sloth to disrupt the childrenswear industry for good. As one of our major backers, we'd love to have you involved and hear your thoughts - we couldn't do this without you!

Got an idea like this?

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