Launching Long Game Beer Co.

by Tom & Greg in London, Greater London, United Kingdom

We did it
On 16th September 2021 we successfully raised £4,627 with 61 supporters in 28 days

We're launching our start up beer brand; Long Game Beer Co. Superior session beers grown and brewed in the UK for a lower carbon footprint.

by Tom & Greg in London, Greater London, United Kingdom

How it all began...

Hello! We’re Tom and Greg, founders of Long Game Beer Co. Beer lovers since our first trip to the pub, and like most people, we’ve always enjoyed the warm embrace of a cold one on a hot day.

Doing our best to remain positive during the difficulties of 2020, we ended up having a long chat over a Zoom paddling pool party (we were bored of quizzes). While in deep discussion it dawned on us that no-one was really hitting the mark with session beers and so Long Game Beer Co. was born... with Tom wearing speedos and a can of beer in an inflatable arm band.


What we set out to brew... 

With a thirst to brew something we really wanted, we set out to create a range of superior session beers that were not only great tasting, but low in alcohol too. A beer you can enjoy all day long with your pals and never get bored of:

-       Full flavoured

-       Our favourite styles

-       Around 3% ABV

-       Lower calorie 

-       Vegan

-       Minimise our carbon footprint

-       Chilled vibes 

And we think we may have cracked it.


More than a beer, an ethos too.

Born out of a fast-moving world and with life just seeming to be getting faster and faster, Long Game Beer Co. is our way of helping to slow it down a bit. Not just by brewing lower alcohol beer, so you can make the most out of your days, but also adopting a more considered approach with everything we do.

As a brand we want to encourage you to take more time out in the places and with the people you love. We want to have a lower carbon footprint, which is why all our beers will be grown, brewed and canned in the UK. We want to give back to the planet with every sip, so we’ll be teaming up with sustainable partners and donating a portion of our profits too.

And that’s how we came up with our ethos MORE TORTOISE, LESS HARE… it's all about slowing down and savouring the moment.



The Beers 

We’ve got three beers to launch with, a Tropical, Zesty & Hazy Pale Ale, a Crisp, Refreshing & Hoppy Pilsner Lager and a Smooth, Spicy & Vanilla Wiess Beer. They’re our favourite beers, and hopefully they will become yours too.

The People spoke

After spending some time tweaking our recipes, we brewed up our first batch and hosted a few tasting sessions with friends and family. We got an overwhelmingly positive response, that we were sure we could trust as the beer is only 3.1%! That gave us the Dutch courage to take the leap of faith and reach out to you lovely lot to see if you can help get our new venture off the ground.

What’s in it for you?

We want to give you the opportunity to get your hands on our first batch of beer – delivered straight to your door. Not only that, but we’ll also give you up to 25% extra free as thank you from us, plus some limited-edition merchandise too. What’s not to like?

What will we do with your pledges?

We’ll use your cash to brew and can our first commercial batch of Long Game. We’re aiming to get enough to brew all three beers. With the first order filling our books, it will give us the stable foundation to build a successful business going forward.  

A BIG Thank You 

We would also like to say a big thank you to all of you who pledge. It means the world to us,  we’re truly grateful for your backing and we think you’re going to love our beer. 

Cheers, Tom & Greg.




This project offers rewards in return for your donation.

£20 or more

A Fast Buck

Your pledge + 15% added for free (£23), converted into Store Credit and Beer Coasters.

£30 or more

Short Term Goals

Your pledge + 20% added for free (£36), converted into Store Credit, LG Sticker Pack and Beer Coasters.

£50 or more

Mid Point Returns

Your pledge + 25% added for free (£62.50), converted into Store Credit, Limited Edition LG Glass, Sticker Pack and Beer Coasters.

£100 or more

Back Up Plan

10% off all orders for 12 months, £75 Store Credit, LG Branded T-shirt, Limited Edition LG Glass, Sticker Pack and Coasters.

£200 or more

The Long Game

15% off all orders for 12 months, £150 Store Credit, mixed 12 pack on launch, LG Branded T-shirt, Limited Edition LG Glass, Sticker Pack and Coasters.

£500 or more

Early Retirement

20% off all orders for 12 months, £300 Store Credit, mixed 24 pack on launch, mixed 24 pack on your birthday, Hammock, LG branded T-shirt, Limited Edition LG Glass, Sticker Pack and Coasters.

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