Kitchio: a sustainable solution to food insecurity

We did it
On 11th September 2020 we successfully raised £5,937 with 91 supporters in 62 days

I am raising money for a charitable cause that is very important to me so please donate and help me reach my target


Started on 11th July 2020 London, England, United Kingdom

Updates 4


Sabrina Evans posted an update on 17th July 2020

We've officially launched!

Thank you to everyone who came to the pitch event yesterday, it was amazing to see so much enthusiasm and support for Kitchio! We'll be uploading a video of the pitch soon and starting a publicity drive, so check back in for updates on our progress

In the meantime, please share our crowdfunder with your networks and keep spreading the word! We'll let you know when our social media accounts are set up, so you can join our journey there too. 

Much love.


Sabrina Evans posted an update on 30th July 2020

We're nearly halfway!

Hi everyone, we've nearly made it to £5,000! 

With Boris Johnson's new obesity strategy and Henry Dimbleby's National Food Strategy out in the same week, people are more aware of the UK's food issues than ever. 

From the National Food Strategy, we found out that it costs £5.99 to eat the Eatwell plate (the government's recommended healthy eating plate). That's more than twice the amount those in the lowest income decile spend on food a day. We really appreciate your support as Kitchio strives to tackle this issue.

We'll be releasing a blog post soon and pushing the Crowdfunder further into our networks, so please join us and spread the word. Maybe it'll even reach Marcus Rashford...


Sabrina Evans posted an update on 6th August 2020

Halfway house blog post...

We're over 50% funded! As a celebration (and because I panicked when two UK food strategies came out in the same week), I wrote a short blog post on why we need healthy alternatives to the government's 'call to action' on obesity. Please give it a read and share if you feel able.

Over the past fortnight, supporters on 4 different continents have shared Kitchio with their networks! All of your likes, shares and kind words are much appreciated. Thank you.

Speak soon,

Sabrina


Sabrina Evans posted an update on 1st September 2020

Kitchio's next steps

Thank you so much for supporting Kitchio!! I've been amazed by the response this project has had. All your shares, comments and connections are much appreciated and incredibly encouraging as this journey begins. 

Over the next few months, your money will go towards a pilot, which I'll post about when details are confirmed. Until then, please continue to send me links and resources you think might help. The power of the crowd can be a huge boost!

If you'd like to receive email updates, please fill out this form to join Kitchio's mailing list.

Thanks again and stay in touch.

Best,

Sabrina

The UK has some big food problems

By prioritising profit over people, we've created a food system where healthy food is a luxury for those who can afford it - and even throw it away - while those who can't are surrounded by fast food and low-quality ingredients. This creates a cycle of long-standing health inequalities, with some shocking knock-on effects.

Did you know that families who have to rely on ready meals and takeaways add an average of £2,100 to their yearly food bill?

And that cases of child malnutrition have doubled in the last six months?

Or that 1 in 4 children in disadvantaged urban areas is obese?

With increased food insecurity due to COVID-19 and emergency food responses running out of resources, it's time for a sustainable solution.

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Kitchio is improving access to healthy food through meal boxes with social impact. 

We've found that the biggest motivating factor in many food decisions is time. When you're on a budget, you have to think on your feet and are left little time or mental space to plan ahead. Often, the easiest thing to do is to reach for a takeaway or ready meal, but this can be costly in terms of money and health.

We're developing meal boxes that provide quick, healthy meals to families on a budget, through recipes and ingredients delivered straight to their door. Recipes are easy to follow and include child-friendly steps, so that all the family can get involved.

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Each box also contains personalised tips on how to shop responsibly, plan meals and reduce food waste, so that families can decrease their food bill in the long term. 

Where other food offerings are quick & cheap - like fast food or microwave meals - or quick & healthy - like more expensive meal boxes - at under £2 per portion for 20-minute meals, Kitchio's unique selling point is that it combines all three.

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Our recipes are tasty, fast and child friendly.

An estimated 1 million families on low incomes are spending too much on food. Here's some feedback from testers during our prototyping around Coventry.

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"Fantastic food box full of quick and easy meals for me and the family! Great for meal planning on a budget and to make around hectic schedules, brilliant little tasks to make you think about your food wastage too, with child friendly steps in the recipes to get the whole family involved! A+++++ meal box!" - Emma, care home manager and single mother to Alfie, pictured above.

"The ease of the recipes is wonderful. You get to make a quick meal but be happy that you’re feeding the family a healthy balanced meal." - Anonymous

"We love the simplicity of this meal box. Fresh food that can be prepared and cooked quickly to be enjoyed by the whole family. Would highly recommend." - Anonymous

"Delicious!" - Aimee's daughter, pictured above and below.

We've delivered 192 meals so far. Your support will help us serve thousands more.

We've had interest from multiple housing associations who want Kitchio to support their residents from falling behind on rent, as food expenses are the highest cost after rent during the first year of tenancy. 

We'd like to be able to serve them by establishing a distribution hub for a 3-month pilot with 50 families in London by the end of 2020. That's 7,200 meals. This will enable us to provide a sustainable solution to COVID food shortages and offer our services to local authorities in the area. 

£20 can subsidise a 5-meal family box.

£50 can subsidise 12 family meals.

£100 lets us develop a whole new recipe.

£200 pays for a day packing boxes.

You can join the movement calling attention to food inequalities that have existed for too long.

With your help, we can begin our journey towards our ambitious impact goals:

  • Break the intergenerational cycle of childhood obesity
  • Help low-income families become financially secure
  • Significantly reduce household food waste

If you're interested in joining the mission, please contact sabrina.evans@yearhere.org.

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Sabrina recently finished Year Here, a postgraduate course in Social Innovation, having previously graduated from Yale University with a degree in Mathematics. She has experience in marketing and logistics, has founded a pop-up cafe and taken courses in food science and food enterprise. She spent the last year gaining experience in various London councils, where she started a cash-transfer programme for a public health campaign and project-managed a team of Year Here fellows to deliver a COVID-19 response strategy.

Thank you so much for your generous support.


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NB: A 4.75% levy will be applied to donations, to help cover TFN/Year Here's costs of supporting venture fundraising and administering the funding.

Activity


Winnie Ogwang pledged £10 + an est. £2.50 in Gift Aid
11th September 2020 at 12:42am
Winnie Ogwang has also backed 3 other projects
CO
Charlie Ogilvie commented

Keep up the great work. I'm looking forward to hearing your updates! Go Kitchio!

7th September 2020 at 1:02pm
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Margaret Lohman commented

Very worthwhile idea! Good luck Sabrina.

2nd September 2020 at 6:26pm
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Margaret Lohman pledged £20 + an est. £5.00 in Gift Aid
2nd September 2020 at 6:25pm
Margaret Lohman has also backed 3 other projects
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Anonymous pledged £100 + an est. £25.00 in Gift Aid

27th August 2020 at 6:37pm

SM
Simon Mcgrath commented

Good luck!

18th August 2020 at 5:21pm
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Anonymous pledged £10 + an est. £2.50 in Gift Aid

18th August 2020 at 5:21pm

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Benn Crookson pledged £20 + an est. £5.00 in Gift Aid
17th August 2020 at 3:52pm
HM
Helen Mee commented

Well done on an excellent pitch at the Year Here Crowdbacker event Best of luck.

17th August 2020 at 3:05pm
HM
Helen Mee pledged £10 + an est. £2.50 in Gift Aid
17th August 2020 at 3:04pm
Helen Mee has also backed 3 other projects

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