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Kindness During Christmas Campaign

by Be Kind Movement in London, England, United Kingdom


raised of £1,500 target


69% 14 days left
Flexible funding – this project will receive all pledges made by 7th October 2020 at 11:59pm

Help bring a smile to a disadvantaged child's face this Christmas by giving a present when they otherwise would not receive one.

by Be Kind Movement in London, England, United Kingdom

                              Be Kind Movement

1597853899_bkm_logo.jpgBe Kind Movement was established in 2015 by Premila Puri who experienced the effects that a culture lacking in kindness can have on young people. As a child, Premila was bullied, a traumatic and demeaning experience that stayed with her, and eventually led her to set up Be Kind Movement.

What Do We Do?

At Be Kind Movement, we are committed to educating the hearts and minds of children and young people through promoting 10 values of kindness that helps them to develop  Emotional Intelligence (EQ) skills for life. This means embedding very early on a culture of kindness in young minds to encourage them to consider how kindness (or lack of it) can impact them and the world around them that includes friends, families, and the wider community. 

Our Kindness in Schools Programme is an early intervention and prevention tool that prepares children and young people for the challenges they face as children today, and  as adults tomorrow. Our experiential and creative workshops involve students watching high impact short form visual content, engaging in thought-provoking discussions, role plays, games, and cooperative learning activities with an emphasis on Kindness to Self and Kindness to Others. Click here to read the impact of our workshops.


Spreading Kindness During Christmas

Christmas is an extremely challenging time for those who suffer from existing mental health disorders, and this is significantly prevalent among young people and children in the UK:

  • In England, 1 in 8 children from ages 5-19 had a diagnosable mental health disorder in 2018. This is roughly 1 in 3 children in every classroom
  • Anxiety and depression were found to be the most common, affecting 1 in 12, and more prevalent amongst girls
  • Half of these problems manifest themselves by the age of 14, and in 2017, suicide was the most common cause of death for both boys and girls ages between 5 and 19

Whilst these statistics show the scale of the mental health crisis faced by a significant number of young people, the festive period can also be particularly triggering for those who do not typically suffer from mental health disorders. The reality for many of us at Christmas is that the shorter days, pressure to always be upbeat and happy through difficult family situations can make the festive period a particularly challenging time. It has been found that a quarter of the population feel that Christmas negatively impacts their mental health, three in ten people experience anxiety and a quarter experience depression. 

For families with children especially those living in low income areas  the financial impact of the Coronavirus is likely to cause further strain both mentally and physically this Christmas. 

Join us to Ensure No Child Goes Without a Gift this Xmas!

Be Kind Movement aims to spread Christmas cheer by providing presents to the most disadvantaged children living in deprived areas within Wandsworth, where the charity is based.

We believe that if we fail to invest in improving children’s emotional well-being especially during this pandemic, we risk facing a serious crisis when issues such as anxiety, depression, self-harm escalate in the future inflicting significant damage to a child’s emotional well-being and mental health in the long term.

Our partnership with local community groups allows us to identify and reach the most vulnerable children and ensure they do not go without a gift this Christmas. 

The Impact of Your Donation

Your generous donations can help us vulnerable children in the following way:

  • £10 buys one gift for one primary school child aged 6-11 years;
  • £15 buys one amazon voucher for one secondary school child aged 12-16 years.

We would love to reach over 1000 such children and your donation can help us hit and exceed our financial target.

Your involvement will make such a difference to the family emotional equilibrium and bring joy to a vulnerable child in Wandsworth, who otherwise would not receive a gift this Christmas.

                      How Would You Feel If Your Child Went Without a Gift This Christmas?

                                                                  Please Donate 

                                  Together Lets Spread Kindness this Christmas!  



Let's make 'Kindness During Christmas Campaign' happen

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