Project affiliate - Aviva Plc logo image


£2,000 target 11 days left
19% 16 supporters
Flexible funding – this project will receive all pledges made by 16th December 2020 at 11:59pm

#JustOneHour is a revolutionary campaign, making the world a better place for people living with dementia through just one hour of music.

by Rosie Mead in Blandford Forum, England, United Kingdom


#JustOneHour is inspired by research which suggests that on average a person living with dementia in a care home receives two minutes a day social interaction. Increasing this to just one hour a week significantly improves quality of life by decreasing agitation and improving wellbeing. What better way to do this than through music!

#JustOneHour is a revolutionary campaign, we want to start a movement of people making the world a better place for those living with dementia by improving their overall quality of life through music. Taking one small step, one person at a time, just one hour.

We are encouraging every caregiver to pledge to provide at least one hour a week of meaningful music for the individual(s) they care for. Each caregiver/care setting will receive a free digital pack with information and ideas to do this, as well as access to our online community. 

Funds raised from the Aviva Community Fund will not only allow us to roll out the #JustOneHour campaign nationally, it will also enable us to provide free of charge access to our on demand video subscription service, supporting caregivers to deliver meaningful music activities every single day. We want the campaign and all resources (including the video subscription) to be free for every individual living with dementia in the UK. We need your support to do this.

Thank you!


This project offers rewards in return for your donation.

£20 or more

£20 Reward

We will give you updates on how the campaign is progressing, showing you where your money has been used!

£50 or more

£50 Reward

We will give you a shout out on social media as a valued supporter of the #JustOneHour campaign!

£100 or more

£100 Reward

You will have a special mention on our supporters page of the #JustOneHour campaign, showing your valued support to our cause.

Let's make '#JustOneHour' happen

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