There are many types of cat litter available for the public to purchase.
90 % of these cat litters are derived from minerals that are mined out of the ground. This is a finite resource which takes a fantastic amount of energy and is often transported halfway around the world to get to your home.
wood pellet cat litter represents about 10 % of the market, but this derived from sustainable resources.
Waste, untreated wood is a by-product from a myriad of businesses from cabinet makers to fence post manufacturers.
Instead of wasting this valuable product I will manufacture my own brand of wood pellet cat litter, which
I aim to market to two distinct groups, The domestic market and the retail market.
I aim to eliminate packaging for the litter I deliver directly to the home by always refilling the original container delivered, with loose litter.
I aim to convert as many small independent retail convenience stores to stock my litter instead of the non-environmentally friendly types