Hi, my name is Chantelle Znideric. I'm an award-winning personal stylist and I've been running my acclaimed style consultancy, since 2007. My passion is seeing clients achieve the best version of themselves by helping them rediscover their personal style and increase their inner confidence.
My vision for iStylista is to empower women between the ages of 30-55, by helping them better understand the theory behind style, at scale. Women will learn what suits them, through specific, individual and tailored personal styling advice, improving sustainability when it comes to fashion and buying clothes.
How it works:
Women land on the iStylista website or app and complete a straightforward, yet in-depth questionnaire, including details about their body shape, natural colouring, troublesome body areas and face shape. They then also share information about their style preferences and lifestyle, as well as, have the opportunity to upload up to five profile images (up to 2 x portrait and up to 3 x full length photographs) as part of this automated process.
Once they have completed their online profile and questionnaire, they will be able to access a 'sample' pdf of their personalised style guide via our automated system. Specific yet automated style advice branded for each individual will be automatically generated from our system and present itself within a beautifully designed style guide pdf. To obtain the full version of their style guide, users will be able to download their complete style guide of around 30+ pages and purchase for £49. Each personalised style guide can be downloaded within minutes, helping women eradicate wearing 20% of their clothes, only 80% of the time.
With the achieved funding, I will need to work with a graphic designer and digital agency to help create a compelling and inspirational brand, website, and app. There will also be a considerable amount of functionality and technology required to build the bespoke style guide pdf templates and generator. Once the website and system is built, I will then require a budget for digital marketing and PR to help build the brand's awareness, ultimately creating and growing sales to a global audience.