In Szn: Where second-hand is not second-best

by Tanya Gupta in London, England, United Kingdom

In Szn: Where second-hand is not second-best

£1,342

raised of £10,000 target
32
supporters
13% 10 days left
Flexible funding – this project will receive all pledges made by December 24th 2019 at 1:45pm

A more sustainable solution to the rising one-time wear fashion culture - A tech platform where second-hand is not second-best.

by Tanya Gupta in London, England, United Kingdom

What is in szn?

In Szn is the first fashion resale platform that is exclusive to in-season clothes. Providing those who seek staying in fashion a more sustainable and convenient way to shop second-hand.

Why was in szn created?

It has become customary for women to buy new clothes for each wedding, party or holiday they attend. The clothes are generally worn once and then stuffed into the depths of their wardrobe, saved for "another occasion". This aforementioned occasion unfortunately never comes around. When you get the next invite to a wedding or party, you buy the next new style that you haven't been photographed in or haven't been seen in. Its a vicious cycle again. 

This is extremely wasteful - in terms of the money spent and the unused clothes that hang in wardrobes. We've set out to solve the issues around why second-hand channels weren't used as much in the past.

Source: Fashion Revolution based on data from Barnados, 2019


How does in szn help solve this.

We have created a platform that innovatively solves these issues. Our technology only allows the resale of clothes that are currently in season. This creates an efficiency for consumers, allowing people who have an outfit that they will not wear again to connect with people who would buy that same outfit brand new in store. 

We have spent years researching the pain-points that buyers & sellers experience with second-hand resale and have set out to solve each issue. Most second-hand shops/ platforms largely cater to the vintage or high-end market. The majority of sales by volume (and the highest environmental offenders) however do not come from these segments. 

The central issue that in szn solves:

  • For buyers: The inconvenient customer experience associated with finding an in-trend bargain on a second-hand platform. Currently buyers must hunt for countless hours through old and worn-out clothing to find something in fashion. 
  • For sellers: They must significantly discount their items for buyers due to the inconvenient buyer experience. This often deters sellers from selling, even though the likelihood of them wearing the item again is extremely low. However, in szn sellers are able to recover a high value for their item, as demand for the product still exists in-store.

This innovation encourages people who have never shopped second-hand to make that leap, without having to compromise on style.


What will your funding have an impact on?

If you watched last week's Patriot Act on Netflix you heard Hasan Minhaj say “If everyone bought one used item this year instead of new, it could save nearly 6 pounds of CO2 emissions – that’s equivalent to removing half a million cars off the road for a year.”

We created in szn to help tackle the environmental impact that garments have, when they're only worn once. It is wasteful, expensive and unsustainable, both in terms of the environmental cost of making new clothes and the accumulation of underused garments in landfills.

Your funding will help our mission to increase the proportion of people that use second-hand fashion channels vs. those who dont. This will be done by strategic marketing campaigns and for necessary technology & IT improvements for the business to take on more customers. 

Why the time for in szn is now?

The launch of the web platform is scheduled for early 2020. Your funding can help tip the scales and increase the number of people who shop second-hand.

Sources: (1) UK Environmental Audit Committee in 2019, (2) Censuswide survey commissioned by Barnados in 2019, (3) Evening Standard survey in 2019, (4) WRAP in 2019, (5) Ellen McArthur Foundation in 2017 and (6) Hubbub in 2017.

Rewards

This project offers rewards in return for your donation.

£25 or more

£25 Reward

Thank you for your support! Your funding is helping improve circularity in fashion. You or a nominated friend will receive early access to the platform, moving you to the top of the waiting list.

£50 or more

£50 Reward

Thank you for your support! Your funding is helping improve circularity in fashion. As well as early access mentioned above, you or the same friend can sell 2 valid items without paying a platform fee. This reward also buys you a ticket to the raffle with a chance to win a brand new Instax camera.

£150 or more

£150 Reward

Thank you for your support! As well as early access mentioned above, you or the same friend can sell an unlimited number of valid items for 3 months without paying a platform fee. We will take care of photographing the items for you and delivering the items to the buyer, so you can relax and enjoy staying in style guilt-free. This reward also buys you a ticket to the raffle with a chance to win brand new Marshall speakers.

£500 or more

£500 Reward

Thank you for your support! As well as early access mentioned above, you or the same friend can sell an unlimited number of valid items for 12 months without paying a platform fee. We will take care of photographing the items for you and delivering the items to the buyer, so you can relax and enjoy staying in style guilt-free. This reward also buys you a ticket to the raffle with a chance to win a brand new iPad.


Let's make 'In Szn: Where second-hand is not second-best' happen

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