Fashion Boutique - INNA Showrooms

by Inna Sergejeva in Bristol, Bristol, England

Fashion Boutique - INNA Showrooms
We did it
On 13th December 2016 we successfully raised £30 with 1 supporters in 28 days

Funding Online Fashion Boutique - importing and selling unique ladieswear in the UK. Bringing elegant styles and building starting capital.

by Inna Sergejeva in Bristol, Bristol, England


Whilst there are plenty beauty salons, independent beauticians and beauty retailers, Fashion seems to be a little forgotten... Sadly, I didn't find many independent fashion retailers, boutiques or local designer shops on typical British High Street. 

So I’m now planning to open my own fashion boutique in Bristol and bring a little more glam to the local community! But this is a long shot.

Now, inspired by women of all shapes, sizes and ages, I have outsourced collections of unique style dresses. Blending classic, elegant silhouettes with the most vibrant block colours, they are extra special pieces designed to make you feel amazing, whatever the occasion.

Working with reliable suppliers in Turkey, I have established long term relationships with Turkish manufacturers that deliver an exceptional quality and service! I have been selling dresses online for over a year now, and the feedback is overwhelming! The product I'm selling is very affordable and is truly a gem! Many of my customers are UK based and often ask if they could try them on, which is essential service and if I had my own boutique, where my customers could come in and browse, would be such an advantage!

Dresses have been sold to ladies across the UK, including bridesmaids, proms, special occasions, parties, black-tie events, work events and as every-day wear.


  1. Place an order on-trend and on-season dresses and send out choices to my backers!
  2. Reward all my backers! I'm not offering virtual hi-fives or special thanks on social media... You get a proper reward for your support, because it means the world to me! 
  3. Stock up - sell remaining dresses and order more (cicle continues!)
  4. Rent the commercial space in Bristol, fit the boutique with clothing racks, cash register, mannequins, fitting rooms, signs and promotional materials. 
  5. Stock up and recruit help. I will be placing order for 50 styles with 2-4 colour variations in 4 sizes each. I'm planning to work in the boutique myself in order to provide the best service Bristol ladies (and men!) have ever experienced! But I will need help, so I will hire 1-2 part-time staff locally. 
  6. Open for Business! 

Of course, I'm prepared for a bumpy ride, but INNA Showrooms really needs to happen in Bristol!


By backing INNA Showrooms on Crowdfunder, you are pre-ordering a unique dress with a generous discount. The antithesis of fast fashion, you will be getting a piece that will last you for years, a trusted favourite that you can return to again and again.

You will help us fund the stock and contributing to the Bristol (and surrounding areas) independent fashion boutiques, keeping it real, alive and flourishing.

On successful completion of this Crowdfunder campaign, we will initially sell our carefully selected collections online, and later, in Bristol boutique and on our website, but we also have long term plans to open more boutiques in the areas of the biggest demand around UK.


The INNA Showrooms is a passion project for me, but I have been waiting for the right moment to launch. Having researched the market, I have found there to be a gap for AFFORDABLE timeless, special pieces that are sold here in the UK.

My frocks are carefully selected from vetted manufacturers, quality pieces that epitomise the elegant simplicity I have built my reputation on.


Each dress hangs perfectly, while the rich colours add extra charm and the soft fabrics next to your skin feels wonderfully. All dresses are made out of a very practical fabrics. It feels soft to the skin, flexible and most are wrinkle free!

In return for your pledge I am offering you an exclusive discounted Crowdfunder price, meaning you will get a Dress with 35-50% off the retail price.

There will be many colour combinations to choose from, so it is truly a rare chance to get your hands on a very unique dress that NO ONE sells in UK in return for supporting my project. (You can take a look of what we mean by browsing our current collection at

Block colour dresses are generally easy to accessorize and are versatile pieces! You can wear with heels for an evening out, to the office, special occasion or for a lunch date! 


I’ll follow up at the end of the campaign to confirm your order details and get your size and any requirements, if applicable. Please make sure you specify the colour you would like and your dress size (UK).

UK shipping is included in the price, for any international orders, I’ll charge extra. Please see individual rewards for details. Rewards will be shipped to you as soon as your dress is chosen by you.

If you have any questions regarding your size or measurements, please contact us on for assistance.

Thank you for your support!


This project offers rewards in return for your donation.

£30 or more

£30 Reward

ANY DRESS YOU LIKE! From INNA Showrooms. You will be sent a catalogue and a link to my website - you can then order your brand new dress for absolutely FREE! Available in Sizes 8-14. Please note that only limited styles are available in larger sizes.

£50 or more

£50 Reward

ANY TWO DRESSES YOU LIKE! From INNA Showrooms. You will be sent a catalogue and a link to my website - you can then order your brand new dress for absolutely FREE! Available in Sizes 8-14. Please note that only limited styles are available in larger sizes.

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