Hop Hideout Launches New Beer Shop & Tasting Room

by Hop Hideout in Sheffield, England, United Kingdom

Hop Hideout Launches New Beer Shop & Tasting Room
We did it
On 11th February 2019 we successfully raised £6,785 with 156 supporters in 21 days

Help us launch our new Hop Hideout beershop & tasting room in the city centre of Sheffield at Kommune's innovative food hall at Castle House

by Hop Hideout in Sheffield, England, United Kingdom

New stretch target

Reaching this amazing amount of money would hugely reduce the amount we need to borrow and allow us to get our plans up and running more effectively - thank you so much for your help. We look forward to welcoming you and making our space ace from the new launch start!



                                          

(Jules & Will, Hop Hideout, photo by Nicci Peet)

Who we are and what we'd love to do:

In 2019 Hop Hideout will be moving to the city centre of Sheffield into a hugely exciting new development and phase for the Castle Gate area. Castle House aka the Co-Op building is being transformed by Kollider as an innovative food hall called Kommune with acclaimed, independent, kitchens and retailers. And we're extremely excited to be joining this project with a Hop Hideout concession - bringing our existing beer shop and tasting room vibes to this inspiring development. 

From the Kollider team:

'Kommune brings Sheffield’s landmark Castle House back into use as a vibrant, communal place, forming part of the Kollider project, which is aimed at transforming this significant building and historic area of our city centre.

Open early, till late, this new meeting place is home to a diverse choice of great tasting food, an artisanal bakery and speciality coffee, independent retail and an iconic bar, serving everything from local brews to organic wines and an eclectic mix of cocktails.'

We've built up a great reputation for quality craft beer (we used to say speciality beer when we first opened back in 2013!), cider and more already and this move would enable us to do something we've been dreaming of.  We would also offer specialist natural, biodynamic and organic wines, exceptional spirits and cider - a one-stop shop for great quality drinks to take home. The food hall space would enable room for art and photography exhibitions and scope as a creative hub. It's important to us to create a characterful place that is welcoming to all. We believe a thriving independent business scene is important to Sheffield and we want to continue to be part of that. 

We've a handful of the usual pinch points including planning, building work and tight timelines and we look forward to working these through, but it's always a challenge and we hope you can understand these pinch point areas. 

Our hopes are high, after putting together all the best bits of the things we love from beer to cider, events and more.  In addition after winning the Drinks Retailing national award for best UK independent beer retailer in February 2018, we are ready to move on to the next stage of our development and we'd love for you to join us on our journey. We are putting together this fundraiser to reduce borrowing and engage with our customers (you!), while offering our existing and future customers something in reward for supporting our ideas. 



About The Site

With the money we raise it'll help towards legal, planning, paperwork and fit out costs. We especially want to make sure the beers, ciders and wines are cold stored, to provide you, the drinker, with a quality experience all-round. 

If we over fund we will also be able to potentially add more snazzy equipment and merchandise. We can also invest more energy in kitting the cellar so we can house and age more beers such as stunning Belgian Lambics and big imperial stouts (and Orval!). We hope to be a great addition to the local businesses, complementing the food and drink businesses in the area, offering something different and high quality. 

We're thrilled at the possibilities of food collaborations with independent kitchens in this social dining space and the events we can host. Keeping a focus on the things we love to do. Since 2013 we've hosted over 100 events including 'meet the brewers' from the likes of Cloudwater, Deya, Marble, Wylam, Siren, Elusive, Abbeydale, Northern Monk, Torrside, Dugges, Brooklyn, Founders and Magic Rock Brewing; our monthly Sheffield chapter Mikkeller Running Club and events with beer writers such as Pete Brown, Melissa Cole and Matt Curtis. In addition to Jules being director of city-wide annual beer celebration Sheffield Beer Week and launching Sheffield's independent craft beer festival in 2018 - Indie Beer Feast

About  Us

Hop Hideout is an independent beer-focused business which was started in late 2013 by husband and wife team Jules Gray and Will Linford through a shared passion for good beer. We have garnered a superb reputation for our beer shop and tasting room, initially situated in the neighbourhood of Abbeydale, Sheffield. Winning two national awards (Celebrate British Beer) and being featured on Sunday Brunch's website and in national newspapers such as The Independent. We also offer mail order, home delivery and click & collect options via our website lovingly curated by our photography virtuoso and co-owner Will Linford. This is the next step for us to develop our ideas and grow. 

www.hophideout.co.uk


The Risks

There is an element of unpredictability regarding timings of launch; as with all construction/redesign projects. We are aiming to be open in late February of 2019. But we will keep everyone updated via mail outs and social media, so you can share along the way on our journey. 

The Rewards

This crowdfunding campaign is aimed at rewarding the people that support us in our next steps. The rewards include generous gift cards (which you can use in store or on our website for mail order/ click & collect / home delivery - on beer and cider), limited artist designed merchandise and beer tastings. We don't expect to fund the whole venture through this crowdfunding, but we hope to reduce borrowing costs. We also hope to fill our space with beer lovers from the start. In return get to spend your money on our 4-strong tap list and chilled 300-wide bottle/can beer and cider selection. 

>>>Ben Cooney x Hop Hideout 'Happy Murray Birthday Hop Hideout' limited 5th anniversary design (t-shirt example below):

We hope to share a beer with you all when we launch!

cheers,

Jules & Will

Rewards

This project offers rewards in return for your donation.

£25 or more

56 of 100 claimed

Pledge £25: Receive £30 Gift Card

Have Your 'First Drink On Us' Pledge Pledge £25 and receive £30 gift card to spend on any beer and cider at Hop Hideout (Kommune) within 12 months of opening (drink in or take out). To be given as a gift card via email. Change cannot be given. Please provide email contact. Can spend online for UK mainland mail order www.hophideout.co.uk

£5 or more

Pledge £5: Huge Thanks

The Fiver: A massive thank you from us. Every bit will help and we look forward to welcoming you as a customer. We will tweet a thank you prior to launch to everyone. Please put your twitter handle in the pledge box.

£10 or more

Pledge £10: Ltd Artist Designed Tote Bag

Limited edition artist designed reward - enjoy a Happy Murray Birthday Hop Hideout tote bag designed by Ben Cooney and inspired by Bill Murray. Whit whooo! Can be collected in store or posted (in the UK). Please advise on pledging which preferred. Available for collection once Hop Hideout is open, we will confirm date once printed.

£15 or more

Pledge £15: Ltd Specially Designed T-Shirt

Limited edition artist designed reward - enjoy a Happy Murray Birthday Hop Hideout t-shirt designed by artist Ben Cooney and inspired by Bill Murray. Whit whooo! Can be collected in store or posted (in the UK) - in a choice of your size - Small, Medium, Large, X-Large, XXL. Collect in store or have posted (to UK address) options available on this reward. Please let us know in notes on your pledge which preferred. When ready will be emailed.

£20 or more

27 of 150 claimed

Pledge £20: Beer Tasting

Enjoy a hosted beer tasting at Hop Hideout (Kommune). £20 for 50 mins, for 2 people and 5 x thirds of beer per person. This is similar to the beer tasting we offered on Groupon and was a great success - we delivered over 350 tastings! We may hold the beer tastings in groups, for info. You will need to book a date and time within our business opening hours. Book within 12 months of your e-mail voucher being received.

£50 or more

35 of 100 claimed

Pledge £50 To Receive £65 Gift Card

Pledge £50 To Receive £65 Gift Card. To spend at Hop Hideout (Kommune). This means you receive additional £s on your reward pledge - spend £50 receive £65! Gift cards will be emailed. Change cannot be given. Spend on any beer and cider at Hop Hideout (Kommune) within 12 months of opening (drink in or take out). Can spend online for UK mainland mail order www.hophideout.co.uk

£100 or more

20 of 50 claimed

Pledge £100 To Receive £130 Gift Card

Pledge £100 To Receive £130 Gift Card. To spend at Hop Hideout (Kommune). This means you receive additional £s on your reward pledge - pledge £100 to receive £130! Gift cards will be emailed. Change cannot be given. Spend on any beer and cider at Hop Hideout (Kommune) within 12 months of opening (drink in or take out). Can spend online for UK mainland mail order www.hophideout.co.uk

£200 or more

0 of 3 claimed

Pledge £200: Guided Beer Tasting for up to 10

Pledge £200 Guided Beer Tasting for you and your friends, for up to 10 people hosted at Hop Hideout (Kommune). We'll host a guided beer tasting of a theme of your choosing. Includes 5 thirds of beer per person and snacks to share. We will curate a night of tasting and chatting just for you and your friends. This can be booked within our opening hours within 12 months of launch date.


Got an idea like this?

Our crowd has raised over £70 million for bright ideas and good causes.