HMS Spirits - Elderflower Gin Launch

by HMS Spirits Company in Fawley, England, United Kingdom

We did it
On 19th December 2018 we successfully raised £2,572 with 51 supporters in 35 days

We need your help to launch the new Elderflower blend we've been working on.

by HMS Spirits Company in Fawley, England, United Kingdom

I started HMS Spirits back in 2016 and what started as a hobby soon turned into something more, ultimately requiring me to invest a house deposit to realise my dream. I will add this was an awkward conversation with my mother as at 32 years old, I informed her over Sunday lunch that I was about to make yet another seemingly irresponsible decision!

My journey began when I invested in a 35 litre copper still, during a completely non-related trip to Hungary, shipped it back and installed it in my garage. Over the next few years I spent every spare moment trialing different recipes, blends and botanicals in search of the perfect mix - a gin that respected the art of the London Dry, but also delivered a fresh, unexpected twist. 

The eureka moment arrived in early 2016 when the blend I was working on hit the spot with my friends, who were soon looking to try more. The recipe had been perfected but now I needed everything else, from selecting the right bottles and stoppers to designing labels and settling on a name. This was a labour of love in itself, because everything had to look and feel as distinctive as the gin itself tasted. 

The name was inspired by my proximity to the sea and naval family background. The ‘HMS fleet’ seemed to capture the sentiment perfectly, encompassing integrity and respect for others, together with a real sense of adventure, and a willingness to go out there and take risks. 

And so, later in 2016, the HMS Spirits Company was formed. 

Mary Rose London Dry Gin is our flagship spirit and was launched in September 2017.  It's carefully crafted in small batches, is juniper forward but perfectly balanced with subtle hints of rosemary and grapefruit, for a distinctive smooth taste. We have been incredibly humbled by the support we've received; Mary Rose Gin is selling fast and now also winning awards, including LSC Silver 2018 and IWSC Outstanding Silver and Outstanding Gin and Tonic Silver 2018. 

We have just launched our Dreadnought Gin, the second in our fleet. It's a Navy Strength at 57.5% and so called because a warship's gunpowder could still ignite, even if soaked in the spirit. We were extremely lucky to be helped to launch this by the Think Gin Club and it's had tremendous feedback. We have high hopes for our Dreadnought during awards season.

The next blend we are looking to launch is a beautiful summery Elderflower Gin. Having spent months working to perfect the recipe it's now finished and ready to go. We are using a classic London Dry Gin base and adding a natural elderflower distillate which produces a juniper led gin on the nose followed by the light flowery and honey like tones of elderflower that results in a crisp, palate-cleansing finish.

This is the look for the new Elderflower inner label, in keeping with our ‘Chart your own course’ nautical brand theme.

We need your help to get this project off the ground because like most small independent businesses, access to classic forms of funding is difficult and cash flow is generally what makes or breaks you.

We’re looking to spread the word far and wide quickly and need money to help with the exciting marketing push we’ve got planned.

In return for your support you'll find the various rewards listed including the chance to be the first to own a numbered "Distillers Cut" bottle of our Elderflower Gin. So please get involved, become part of the crew and help this independent British spirit on the next leg of our journey....

To add a little fun to proceedings all supporters will also be put into a raffle to join Rob (Operations Director for HMS Spirits) and I on a trip to the Isle of Wight.  We'll leave from the exclusive Sandbanks and take a luxury sports boat across to the Island before mooring up and having lunch. Everyone will be given a number and we'll use a random number generator to chose 2 winners of 2 tickets. We'll announce this all live on Facebook.

My personal thanks go out to everyone that's supported us so far in what's been the most challenging, exciting and overwhelming year of my life. Thank you in advance to everyone supporting this crowdfunding campaign.

We hope that 2019 will be a big year for us and we'll be arranging as many events as possible to involve you, our customers by way of thanks. Best wishes and an early Happy Christmas! Ben.


This project offers rewards in return for your donation.

£45 or more

23 of 400 claimed

"Distillers Cut" Bottle of Elderflower Gin

"Distillers Cut" numbered bottle of our Elderflower Gin. You'll receive our brand new blend before it goes on sale in any retail outlet. We will send you a postcard before Christmas detailing this reward in case it's a gift for someone.

£6 or more

HMS Spirits Branded Tote Bag

Be the envy of all your friends with our new branded HMS Spirits cotton Tote bags

£20 or more

8 of 40 claimed

HMS Mini Hamper

You'll get a box containing 2 x HMS Gin Glasses, a HMS Tote Bag and a HMS Bath Cannonball

£26 or more

12 of 12 claimed

HMS Spirits Christmas Candle

We've teamed up with who have kindly made us some bespoke Christmas scented candles in our bottles. We'll have these posted out to you in plenty of time for Christmas.

£65 or more

10 of 30 claimed

Limited Edition Bottle of Dreadnought Gin

We made 400 bottles of our Navy Strength Dreadnought Gin for the Think Gin Club and have kept 100 back. We are offering 30 of these to supporters of this crowdfunding campaign. These bottles are 70CL rather than our usual 50CL and won't be made again in the UK.

£250 or more

0 of 4 claimed

Powerboat Gin Cruise

We have partnered with the exclusive Boat Club down in Sandbanks, Dorset and are offering the opportunity for you and a plus one to join us for a daytime or evening cruise to the Isle of Wight for a few hours. We'll have plenty of gin on board and you'll get the chance to learn more about HMS Spirits. Ideally this can be arranged spring/summer 2019

£500 or more

0 of 2 claimed

2 Spaces on a Yacht for the "HMS Spirits Cup"

We have partnered with Promocean for the 2019 Inaugural HMS Spirits Cup on Thursday 9th May 2019. Join team HMS Spirits as we battle against other hospitality companies for the trophy! No sailing experience is required.

£1,000 or more

0 of 4 claimed

Horse Box Bar & 100 Welcome G&T's at your event

Have our stunning converted RICE trailer bar at your event with the first 100 G&T's provided. This is location restricted to Hampshire, Dorset, Wiltshire and Berkshire. Booking to be anytime from May 2019. You can see more of our bar @hmseventbars on Instagram

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