Wild flowers aren't just disappearing from our countryside; they’re also vanishing from children’s lives and their language. The Oxford Junior Dictionary has been cutting out the names of common plants over the past few years, because children just don’t encounter or know bluebells and other wild plants any more.
We want to change this. Wild flowers are fascinating and magical, and children deserve to have their lives and understanding of the world enriched by meeting them. We know that being outdoors is good for our mental and physical health, and getting to know the weird and wonderful world of wild flowers will make such a difference to children.
#wildflowerhour already trends every Sunday night on social media. The junior section, #herbologyhunt, is just getting started this year, and we need funding to make it big.
We want to offer children who find a certain number of wild flowers in one year a free T-shirt as a reward. We are also giving children free hand lenses and printed spotter sheets, as well as producing videos and podcasts on our website, wildflowerhour.co.uk
On top of this, we want to be able to send out packs to schools which will feature all the spotter sheets for the year, hand lenses and ideas for lessons.
#wildflowerhour is completely volunteer-led and currently has no funding at all. In order to make #herbologyhunt work, we need some help.
Phase two of our project will involve developing an app for children as well. But phase one needs funding too so that we can give everything to children for free and get as many into botany as possible.
Our long-term aim is always to direct children and adults to the charities and organisations working to conserve and study wild flowers, and we have partnerships with: the Botanical Society of Britain and Ireland, Plantlife, the Wildlife Trusts, the Wild Flower Society and the Species Recovery Trust.