Help My Hair Routine!

by Yi Hong Lim in London, England, United Kingdom

Help My Hair Routine!
We did it
On 11th September 2020 we successfully raised £10,102 with 104 supporters in 55 days

NEW hair product launch disrupted by the coronavirus outbreak. Please support the project and the people who struggle with hair routine.

by Yi Hong Lim in London, England, United Kingdom

New stretch target

Spend on advertising and create more products


We spent the last 2 years creating the world's first soya bean pre-shampoo and leave-in conditioner - we call it SuperiorWash™ and SuperiorCream™

We wanted to launch this summer but our project funding has been cut and social distancing has made it difficult to produce, introduce, and deliver our product.

We're a passionate team and with your donation, it will help us move forward with the project.


Our Story

It all started with a hair compliment and a hair complaint which led me to research how to achieve great quality hair. 

I researched and found out that hair problems arise from two stages; before shampooing and before blow-drying. These are two areas that are neglected in people's hair routines because it's an extra time-consuming step, difficult to manage and it can get very messy! 





SuperiorWash™️ Pre-Shampoo

  • Removes product build-up
  • Softens and detangles
  • Prevents moisture loss
  • Protects against damage
  • Improves hair quality

SuperiorCream™️ Leave-In Conditioner

  • Restores moisture
  • Helps prevent split ends
  • Softens and detangles
  • Natural relaxer for frizz
  • Lightweight cream


What's so unique about our Products?

Firstly, me and my team created the world's first soya bean pre-shampoo and leave-in conditioner. What's so special about soya bean? It contains a powerful ingredient that has a high repairability and visibly improves hair quality called Phytenso™.

Secondly, our pre-shampoo and leave-in conditioner were designed around lifestyle; quick results, time-efficient and goes with all hair care routines and products. Suitable for all hair types and works extremely well on textured hair. 

Thirdly, our bespoke formulas are made with the best complimentary natural hair ingredients such as coconut, aloe vera, and our signature ingredient soya bean. We are also 100% Vegan and Cruelty-Free.  

Lastly, we want to create, transform and support people finding the right hair products and even give them directions on how to use them powered by an app.

Finally, we give you a innovate way to help better your hair and routine.



Character & Confidence

Soya Bean + Rose

Phytenso™ formula - Soybean derived, is a natural relaxer, reduces frizz and tames unruly hair. Rose is super rich in vitamins and a beauty-enhancing ingredient.


Cleansing & Protecting

Coconut + Aloe Vera

Coconut is a superior natural cleanser, it binds and removes build-up easily. Aloe Vera creates a protective layer on the hair ensuring it prevents chemical damage and promotes rinsing shampoo out of even the thickest of hair. Both help creates a healthy hair environment and prevents damage from shampooing.


Conditioning & Strengthening 

Olive Oil + Shea Butter 

Combining effective conditioning properties with rich nourishing properties. Olive Oil and Shea Butter together produces smooth strong hair.




Your Contribution 

Will help launch our products and consult with a digital product service provider.

Please help fund our project and for your donation, we have put together a reward package as a special thank you from us.

We really appreciate the support.

Thank you!

Yi Hong & Team NoFuss



Any questions, please contact us at

Instagram: @nofuss_london

Facebook: @nofusslondon


This project offers rewards in return for your donation.

£50 or more

Super Bundle

Pledge £50 today and we'll reward you with 1x NoFuss Pre-Shampoo and 1x NoFuss Leave-In Conditioner. PLEDGE NOW> CLAIM LATER.

£10 or more

£10 Donation

Spare us a tenner to help a business you love get through whatever COVID-19 sends our way and receive a digital hair routine map from team NoFuss.

£30 or more


Pledge £30 today and we'll reward you with 2 months supply of NoFuss Pre-Shampoo - 1x Pre-Shampoo. PLEDGE NOW> CLAIM LATER.

£30 or more

Leave-In Conditioner

Pledge £30 today and we'll reward you with 2 months supply of NoFuss Leave-In Conditioner - 1x Leave-In Conditioner. PLEDGE NOW> CLAIM LATER.

£130 or more

Awesome Bundle

Pledge £130 today and we'll reward you with 6 months’ supply of NoFuss Pre-Shampoo and Leave-In Conditioner. 3x Pre-Shampoo and 3x Leave-In Conditioner. NOW> CLAIM LATER.

£250 or more

1 Year Supply

Pledge £250 today and we'll reward you with 1 year supply! 6x NoFuss Pre-Shampoo and 6x NoFuss Leave-in Conditioner. PLEDGE NOW> CLAIM LATER.

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