FOLDE: Reduce Fashion's Impact On People & Planet

by FOLDE in London, Greater London, United Kingdom

£17,837

£35,500 target 3 days left
50% 129 supporters
This project will only be funded if at least £35,500 is pledged by 6th December 2021 at 12:00pm

AIM: To launch a new concept clothing brand that focuses on reducing fashion's negative impact, both on the environment and human wellbeing

by FOLDE in London, Greater London, United Kingdom

Hi,

This is Sally and Louise the founders of FOLDE.

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We have both worked in fashion for over 15 years for respective global brands, such as Paul Smith, COS and Jigsaw as Head of Design and Head of Buying.  Careers we feel privileged to have experienced.

Earlier this year we found ourselves at a crossroads. The relentless pace and the unsustainable nature of making clothes, dictated by the industry at large, was taking away the passion we both felt for the craft we originally fell in love with.

Even though fashion businesses have started to address the problem, we came to the decision that our passion and expertise was best used to build our own brand from the ground up. By starting from scratch, we would be able to put the health of the planet and people, at the core of our ethos.

Our goal is to go beyond the status quo of sustainable fashion. By tracing our materials back to their agricultural roots and collaborating with climate conscious farmers and textile producers we will radically reduce our brands impact on the planet.  Our edited collections of carefully considered pieces will draw inspiration from superior fibres and visionary producers.  Through creative story-telling we will connect the dots between the land and our clothes and celebrate the many skilled hands that bring them to life.

In order to stay true to our mission, we have decided not to seek corporate investment, as the goal for profit can often overshadow true purpose.  Even with our own personal investments, we fall short of the necessary funds.  We hope by crowdfunding within a like minded community we can remain true to our cause and bring the aspiration of a fashion industry, that is in balance with nature, to life.  

We need your support to raise £35,500 to get FOLDE out of the starting blocks. Climate change is real and it’s going to take a collective force for us to have real impact on the fashion landscape.

Below you can browse first edition products and limited edition artworks, available to purchase in exchange for your pledges at special Crowdfunder prices. To understand our value, consider that we ensure fair financial reassurance to the people in the value chain bringing FOLDE's product to life, alongside climate sensitive processes throughout their production. If the project speaks to your heart, but you don’t want to receive anything in return, you can simply make a donation. 

We'd love you to be on this journey with us.  Please support our campaign and join us in the FOLDE.  

Sally and Louise

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Much like the farm to table movement in the food industry, we believe in connecting with the origins of our raw materials and by doing so creating mutually beneficial relationships with the farmers and producers themselves.

Whether choosing wool, cotton, or any other natural fibre, the choice of supply chain and its location will be informed by the needs of the land they impact and the communities involved.

With the abundance of high quality wool available in the UK, we have chosen to work with Herd wool, a project in the North West of England that focuses on reinstating the value of British wool and reducing wools carbon footprint.

Although cotton is grown in numerous hot climates, India’s plight for a reformed system caught our attention. The Oshadi Collective offers a truly regenerative and sustainable solution to its local cotton landscape and economically reliant community.

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Your pledges will make it possible for FOLDE to purchase Herd Wool to create our edited range of knitwear for Autumn Winter 2022.  Through working with this incredible British material, we will tell the full story behind the many skilled hands that bring our British made knitwear to life. Long-term, our hope is to support Ruth of Herd Wool in her aspiration to help transition the farms she works with, towards regenerative farming methods. By supporting our campaign, you will help restore value to British Wool, reduce the environmental impact of knitwear and support rural communities.

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FOLDE will use your pledges to invest in the regenerative planting and weaving of our cotton through this localised value chain. We will take you on the journey from planting the seeds in March 2022, harvesting in September and finally being spun, woven and sewn into our edited range of dresses for Spring 2023. By supporting our campaign, you will help bring back life to the damaged soil of this community and provide financial reassurance to these farmers that their hard work will be compensated for from the beginning, even if the harvest fails.

REWARD DETAILS

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Rewards

This project offers rewards in return for your donation.

£5 or more

Wild Flower seeds+ Prize-Draw Entry

Each sachet contains a sachet of Wild Flower Meadow seeds ready to burst into life in Spring. Each £5 sachet purchased gains entry into our prize-draw to win £400 worth of FOLDE products. You can enter multiple times. See terms and conditions. The winner will be announced on 2nd January 2022.

£25 or more

Fund planting & weaving of regenerative cotton

Funds will go towards the regenerative planting and weaving of cotton in Erode, India for our first dress collection. We will take you on the journey from planting the seeds in March 2022, harvesting in September and finally being spun, woven and sewn into our edited range of dresses for Spring Summer 2023. You will also gain exclusive first access to our limited ‘Pre-Order’ price window before product releases goes live to the public.

£55 or more

Recycled Organic Cotton T-shirt + FOLDE logo

Organic Recycled Cotton T-shirt made from waste fibres, ensuring nothing goes unused. Hand-embroidered with FOLDE logo. Made through a transparent supply chain in Erode India that supports the local economy. A detailed size chart will follow post crowdfunding, allowing for your final selection. Relaxed Unisex fit offered in sizes XS – S – M – L. UK shipping included, International priced upon request.

£60 or more

Recycled Organic Cotton T-shirt with Horse Photo

Recycled Organic Cotton T-shirt made from waste fibres, ensuring nothing goes unused. Printed with original Jan Lehner photograph + IN THE FOLDE logo. Made through transparent supply chain in Erode, India supporting the local economy. A detailed size chart will follow post crowdfunding, allowing for your final selection. Relaxed Unisex fit in sizes XS – S – M – L. UK shipping included, International priced upon request.

£65 or more

Recycled Organic Cotton Long-Sleeve T-shirt + Logo

Recycled Organic Cotton Long-Sleeve T-shirt made from waste fibres, ensuring nothing goes unused. Hand embroidered with FOLDE logo. Made through a transparent supply chain in Erode India supporting the local economy. A detailed size chart will follow post crowdfunding, allowing for your final selection. Relaxed Unisex fit offered in sizes XS – S – M – L UK shipping included, International priced upon request.

£70 or more

Recycled Organic Cotton Long-Sleeve T-shirt + Road

Recycled Organic cotton Long-Sleeve T-shirt printed with an original Jan Lehner photograph and FOLDE logo. Made through a transparent supply chain in Erode, India that supports the local economy. A detailed size chart will follow post crowdfunding, allowing for your final selection. Relaxed Unisex fit offered in sizes XS – S – M – L. UK shipping included, International priced upon request.

£75 or more

Knitted Beanie Hat in 100% British Wool

A FOLDE original engineered design, inspired by a traditional Fishermans Hat in a defined double rib stitch. Our traceable fleeces will be sheered in Spring 2022, allowing us to take you on the journey from sheep to jumper in real time. Unisex design, One size only. UK shipping included, International priced upon request.

£100 or more

1 of 50 claimed

‘Horse, Wales’ Limited Edition Photographic Print

A limited edition ‘1 of 50’ photographic print from Jan Lehner’s ‘Nature Noir’ series. Inspired by his collaboration with FOLDE and our focus on the land & British agriculture, Jan created this stunning series to help celebrate the launch of our brand. Each individually numbered, signed + window mounted, ready for framing. UK shipping included, International price upon request.

£100 or more

1 of 50 claimed

‘Road, Wales’ Limited Edition Photograph Print

A limited edition ‘1 of 50’ photographic print from Jan Lehner’s ‘Nature Noir’ series. Inspired by his collaboration with FOLDE and our focus on the land & British agriculture, Jan created this stunning series to help celebrate the launch of our brand. Each print individually numbered, signed + mounted, ready for framing. UK shipping included, International priced upon request.

£230 or more

Crop High Neck Jumper in 100% British Wool

A FOLDE original design, with a concise play on proportion & amplified detailing. Our traceable fleeces will be sheered in Spring 2022. We will share the story from sheep to jumper in real time. A detailed size chart to follow post crowdfunding, allowing for your final selection. Womens fit S-M-L. UK shipping incl. International upon request.

£400 or more

2 of 10 claimed

Original Landscape Artwork by Marcus James

An original Lancashire Landscape by the talented artist Marcus James. Known for his abstract mark-making and meticulous interpretations. Only 10 on offer, each unique version will be available for commission. Artworks will be window mounted, box framed and signed by the artist. Framed Size:550x550mm (approx.) UK shipping included, International priced upon request.

£1,000 or more

1 of 3 claimed

'Wool' Framed Trio, Nature Noir Series

Inspired by his collaboration with FOLDE and our focus on the land and British agriculture, Jan created this stunning series to help celebrate the launch of our brand. Carefully curated in perfect harmony, this triptych conveys the stunning partnership between the Welsh landscape and native sheep. Offered with slim black frame. X 3 Frame Size:310x380mm (approx.) UK shipping included, international priced upon request.

£1,000 or more

2 of 3 claimed

'In This Together' Framed Trio, Nature Noir Series

Inspired by his collaboration with FOLDE and our focus on the land and British agriculture, Jan created this stunning series to help celebrate the launch of our brand. Carefully curated in perfect harmony, this triptych conveys the stunning partnership between the Welsh landscape and animal wisdom. Offered with slim black frame. X 3 Frame Size:310x380mm (approx.) UK shipping included, international priced upon request.

£1,000 or more

0 of 3 claimed

'Black Hills' Framed Trio, Nature Noir Series

Inspired by his collaboration with FOLDE and our focus on the land and British agriculture, Jan created this stunning series to help celebrate the launch of our brand. Carefully curated in perfect harmony, this triptych conveys the stunning partnership between the Welsh landscape and natures boundless rule. Offered with slim black frame. X 3 Frame Size:310x380mm (approx.) UK shipping included, international priced upon request.

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