Hei Cosmetics is new makeup brand that is specialised for ecological makeup. What makes us so unique is that our makeup is packed to 100% Biodegradable packaging that contains 0% micro plastics. So basically our makeup can be thrown away straight away to the compost, or burn it or recycle it. It is safe to the oceans, animals and people. No more plastic waste from cosmetics is our mission. We wanna show example to other brands to do the same. If we grow, then we are potential competitor to big brands and they start to think this as well. We want that in the future all brands are using biodegradable packaging.
Hei is at the moment in early state. Our branding, logo designing, package designing etc. is just started. Production is planned to start in 2-4 months.
FACTS ABOUT HEI:
- HEI= Health & Environment Impact
- 100% Biodegradable
- 0% Microplastics
- Our makeup packagings global warming potential is smaller than in glass, aluminium, PP plastic, HD-PE plastic, R--PET plastic, PLA plastic
- Our packaging is made from renewable and sustainable raw materials.
- Our natural makeup is vegan, cruelty free and does not include micro plastics.
- Our makeup is made for everyone. That is why it is also Gluten free and Halal.
WHY WE NEED TO ACT NOW:
- Plastic is killing more than 1.1 million seabirds and animals every year
- The average person eats 70,000 micro plastics each year
- Over the past 50 years, world plastic production has doubled
- Every minute one garbage truck of plastic is dumbed into our oceans
- By 2050 there will be more plastic in the oceans than there are fish (by weight)
- The likelihood of coral becoming diseased increases from 4% to 89% after coming in contact with marine plastic. It also damages the skin of coral, allowing infection. Coral reefs are home to more than 25% of marine life.
ABOUT THE PROJECT:
All the funds raised will go to our project. Here is all the steps in our project:
Finnish the branding process: photoshoot, marketing picture and texts about products
(cost estimation: 2 000,- )
Web site designing
(cost estimation 4 000,- )
Pre production steps: Creating our own eyeshadow colors, mould making for our packaging
(cost estimation pre production 2 000,- and for moulds 7 000 - 22 000 )
After this project we are ready to start our first series of production and then launch our first products. First we are launching 20 shades of loose eyeshadows. And then grow our business product by product. Our plan is to be next big thing in cosmetic industry and show to the whole world that there is alternatives for plastic packaging. No one wants micro plastics in their body and no one wants to read news about animals dying after eating plastic!
If you support us you support the movement to non plastic cosmetic industry. We don´t need plastic and we are gonna show that to whole industry!