#KeepingMum - Supporting Working Mums

by Ros McFadden RM IBCLC in Bradwell, England, United Kingdom

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Enable #KeepingMum to develop family friendly workplaces across the UK to support pregnant and breastfeeding staff by establishing MumPods

by Ros McFadden RM IBCLC in Bradwell, England, United Kingdom

Who am I?

I am Ros McFadden, midwife, lactation consultant (IBCLC), mother of four and I have been a working mum for 24 years. I am the founder of #KeepingMum bespoke services for businesses to support the working mother, from pregnancy through to her return to work. (upside down for attention!! well actually I have no idea why its upside)


For every workplace to have a Strategy for family, by building a framework of processes and procedures to ensure there is a plan in place for when an employee becomes pregnant or requests parental leave.

For every workplace to build or hire a MumPod for their pregnant and breastfeeding employees to rest or express their breastmilk.

Support other SMEs and female (and male) entrepreneurs by developing a team of associates who provide health and well-being products and services as a staff benefit. 


To deliver a rolling programme of Line manager workshops in Strategising for Family and having conversations about pregnancy, breastfeeding and the benefits of facilitating flexible working and having robust breastfeeding policies in place.

To encourage mothers to return to work and manage their career flexibly around their family, to include planning for partners to take shared parental leave if required.  

For employers to have robust maternity and breastfeeding policies to protect the working mother.

For employers to deliver a package of staff incentives to improve staff retention, morale and productivity.

For mothers to make choices around breastfeeding their child for as long as they wish. 

Ultimately the objective is to close the gender pay and protect the health and well being of the working mother and her family.

Who makes up the #KeepingMum Team?

Ros McFadden RM IBCLC

Ros is the director of Breastfeeding Hub Ltd and founder of #KeepingMum, a registered midwife and lactation consultant with a background in design, merchandising and supply chain before re training and entering the NHS. Ros is an expert in her field of Infant Feeding and left her lead midwifery role to pursue her dream to run her own business and develop a Breastfeeding Hub - a business model offering support to mothers and babies on their feeding journeys.

Associates of the Breastfeeding Hub Ltd. trading as #KeepingMum

A growing team of health and well-being practitioners and private health professionals or SMEs developing product to support the breastfeeding or new parent.

Ardo Medical Ltd.

Who supply Maternity Gift Packs including a double top grade breast pump ready for an employees return to work, Return to Work Gift Packs and hire Mum Pods to employers to facilitate the pregnant and breastfeeding employee. 

Della Judd:

Della is an inspirational leader who has coached and mentored hundreds of people in the last 20 years in senior roles. 

Della is a motivational Executive Coach and advocate for flexible working and positive leadership.  

How will it work?

#KeepingMum is a bespoke set of services that a business or organisation can pick and choose to match their needs.

Ros McFadden will assess the processes and procedures in place to support the pregnant and breastfeeding employee and establish where improvements can be made place.

Organise implementation of a hired or static MumPod, a private area with a hospital grade Breast Pump compatible with the fittings of the Pump in the Ardo  Maternity Gift Pack and the Ardo Back to Work Gift Pack.  The MumPod includes comfortable bentwood chair, footstool, cushions, a small milk fridge and large privacy screens.

As part of the staff benefit element of the services a selection of Lunchtime taster sessions, in house workshops and discounts will be available from:

Lactation Consultants - IBCLC

Osteopaths for pregnancy, postnatal and paediatric craniosacral osteopathy

Yoga Instructors - pre and postnatal

Pilates Instructors - pre and postnatal


Baby First Aid Trainer

Baby Massage Practioners

Breastfeeding Friendly Clothes and Products

Mindfulness Coach 

Antenatal Preparation - Birth & Breastfeeding

Flexible working coach

(this list is not exhaustive but gives an idea)

What is the money for?

To ensure #KeepingMum can develop a professional image in line with the size of their clients; corporate or large organisations

Web Design


User Experience Research



Equipment for the MumPod

This will enable the delivery of the first packages and analyse success of delivery to establish if changes are required to secure future contracts.  Ultimately by supporting the Start Up stage of #KeepingMum you are building healthy happy families and supporting careers. 

If you know a mother or father or partner who has been discriminated against, or lost their job due to pregnancy, or struggled getting parental leave or flexible working then your support will help future parents like this.

If you weren't treated fairly in pregnancy, felt you had to give up breastfeeding before returning to work or were not offered suitable support to express breastmilk at work then your support will prevent this happening in the future.



This project offers rewards in return for your donation.

£100 or more

0 of 15 claimed

£100 Reward

Bambelino Baby Wrap Perfect Cotton wrap for carrying your baby. perfect gift for a new Mum or Dad https://www.breastfeedinghub.org/product-page/bambalino-baby-sling-carrier

£5 or more

0 of 50 claimed

£5 Reward

Boob Badge

£20 or more

0 of 4 claimed

£20 Reward

Boob Note Pad

£50 or more

0 of 10 claimed

£50 Reward

Set of Mindful Breastfeeding Affirmation Cards (perfect Baby Shower Gift)

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