#KeepingMum strategies to support the working Mum

by Ros McFadden RM IBCLC in Bradwell, England, United Kingdom

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To raise the funds for marketing, branding, web design and user experience research to launch #KeepingMum and start supporting working mums

by Ros McFadden RM IBCLC in Bradwell, England, United Kingdom

Who am I?

I am Ros McFadden, midwife, lactation consultant, mother of four and I have been a working mum for 23 years. I am the founder of #KeepingMum bespoke services for businesses to support the working mother, from pregnancy to her return to work.

Vision:

For line managers not to dread a member of staff becoming pregnant and strategise for family. By developing a framework of processes and procedures and staff incentives for the employee when they become pregnant, during maternity leave and on their return to work. Setting up Mum Pods in the workplace to facilitate pumping breast milk in comfort and privacy.  Develop a team of associates who provide health and well-being products and services at lunch time taster sessions or in-house out of hours workshops.  The associate recruitment will focus on local small businesses, especially those run by mothers who sought flexibility by starting a business.

Objectives:

For line managers to have those awkward conversations around pregnancy and breastfeeding in a supportive and appropriate manner. 

To encourage mothers to return to work and manage their career flexibly around their family, to include planning for partners to take shared parental leave if required.  

For mothers to make choices around breastfeeding their child for as long as they wish. Ultimately the objective is to close the gender pay and protect the health and well being of the working mother and her family and establish family friendly practices and flexibility.

For businesses to have robust maternity and breastfeeding policies to protect the working mother.

For businesses to deliver a package of staff incentives to improve staff retention, morale and productivity.

Who makes up the #KeepingMum Team?

Ros McFadden RM IBCLC

Associates of the Breastfeeding Hub Ltd. trading as #KeepingMum who will be health and well-being practitioners and private health professionals who will deliver workshops and lunch taster sessions and a package of discount on their services.

How will it work?

The country will be divided into geographical areas and a set of associates covering the following disciplines will be in place to facilitate the bespoke packages chosen by an organisation for the area in which the business buildings are located:

Lactation Consultant - IBCLC

Osteopath for pregnancy, postnatal and paediatric craniosacral osteopathy

Yoga Instructor - pre and postnatal

Pilates Instructor - pre and postnatal

Nutritionist

Baby First Aid practitioner

Mindfulness Coach 

Antenatal Preparation - Birth & Breastfeeding

(this list is not exhaustive but gives an idea)

There will be a selection of services that can be selected to build a bespoke package.  The client will be large corporate businesses of 250+ employees initially but will be rolled out to smaller employees in a second phase.

Employees of the business will have access to discounts on the associates services.

The Mum Pods will be designed in collaboration with the family run Breast Pump business Ardo who are WHO Code Compliant.  All employees will be eligible to a large discount on their Calypso Double Pump to ensure compatibility to the hospital grade pumps supplied for the Mum Pod at their place of work and disposable pump sets will be provided so they don't have to bring their own from home.

What is the money for?

Web Design

Branding

User Experience Research

Marketing materials

PR

Equipment for the first Mum Pod

This will enable the delivery of the first package and this will enable future contracts and ensure the support of working mothers across the country.

 

Rewards

This project offers rewards in return for your donation.

£20 or more

£20 Reward

£20 voucher towards services of Breastfeeding Hub Ltd. services include Private Lactation Consultancy, Mindful Relaxation Sessions, Trauma or PTSD 3 Step Rewind Programming, Entrance to the Breastfeeding Hub Cafe:MK. Antenatal Prep and Back to workshops see https://www.breastfeedinghubmk.co.uk/

£5 or more

£5 Reward

£5 voucher towards services of Breastfeeding Hub Ltd. services include Private Lactation Consultancy, Mindful Relaxation Sessions, Trauma or PTSD 3 Step Rewind Programming, Entrance to the Breastfeeding Hub Cafe:MK. Antenatal Prep and Back to workshops see https://www.breastfeedinghubmk.co.uk/

£50 or more

£50 Reward

£50 voucher towards services of Breastfeeding Hub Ltd. services include Private Lactation Consultancy, Mindful Relaxation Sessions, Trauma or PTSD 3 Step Rewind Programming, Entrance to the Breastfeeding Hub Cafe:MK. Antenatal Prep and Back to workshops see https://www.breastfeedinghubmk.co.uk/

£100 or more

£100 Reward

£100 voucher towards services of Breastfeeding Hub Ltd. services include Private Lactation Consultancy, Mindful Relaxation Sessions, Trauma or PTSD 3 Step Rewind Programming, Entrance to the Breastfeeding Hub Cafe:MK. Antenatal Prep and Back to workshops see https://www.breastfeedinghubmk.co.uk/

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