Happy & Empowered Women

by Joanna Silva in London, England, United Kingdom

£6,235

raised in 49 days

60

supporters

We are looking for a total of £5,000 to fund the launch of 2 skincare products to lift your spirits and make you feel & look your very best.

by Joanna Silva in London, England, United Kingdom

New stretch target

We want to also launch skincare and wellbeing tutorials that would be accessible to all free of charge.


BACKGROUND

The COVID outbreak affected our business, like so many others. 

Our key financial concern is to maintain cash flow.

We recognise it is a tough time for everyone.

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The pandemic had a massive effect on all of us. In the early days of the Coronavirus lockdown, I felt unwell and sick with worry. To reduce the level of anxiety I felt, I worked on the new product range. I love product creation and enjoy immensely the development process. Working on new products became my mental escape. At Elan Skincare, we develop products that aim to improve women's overall wellbeing and have a positive impact on their mental health.

DID YOU - DO YOU?


Feel worried or anxious more often?

Are your overworked, trying to combine your work with housework and childcare?

Are you a little more down than usual?

Starting a self-care plan and incorporating a self-care ritual in your daily routine can help with stress relief. It can help you unwind, combat unwelcomed thoughts, bring more peace, joy, and happiness into your life. 

We encourage all women to find time to look after yourself - your body, mind, and soul.

WHY PARTICIPATE IN OUR CAMPAIGN?


As beauty consumers, we all have power. We can vote with our wallets and money. Small changes make a big difference, like shopping with independent brands that have customers' wellbeing and sustainability at heart or changing your daily habits.

I genuinely believe that by focusing on women's wellbeing, by bringing women joy and solving their skin problems, I can make a long-lasting difference. 

We need more empowered women. 

We need more women to feel good in their skin. 

We need more happy and relaxed women.

 

SO HOW CAN WE HELP?

We gave over 20 volunteers to test our Chocolate & Orange Body Scrub. When we asked them what mood the scrub left them in, these were the answers.

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And what a wonderful feeling to know you can create a product that will make others feel happy, relaxed, cozy, and fabulous!

INTRODUCING THE CHOCOLATE & ORANGE BODY SCRUB - 

BORN TO MAKE YOU HAPPY

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The super moisturising and deeply nourishing the Chocolate and Orange Body Scrub is rich in organic coconut and sesame oils, the beta-carotene from macerated carrot, squalane from olives, and natural vitamins A, E, and F, to name just a few ingredients. Naturally smoothing and moisturising, it will leave your skin anew and aglow. You - happy, relaxed, and dreamy. 

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SAY HELLO TO PURE DELIGHT!

*From anecdotal feedback, we learned about partners and husbands who could not stop hugging and smelling their women after they had used the scrub. And from a happy mood and relaxed state, some people even felt orgasmic! We also heard about some dogs spending the night licking legs on which the scrub was used.

INTRODUCING THE WONDER FACE CLEANSER


PROBLEM

We like our skincare to be as natural as possible. We listened to our customers who did complain to us that they find natural cleansers: 

1)    Not particularly good at removing makeup, especially eyeliners or mascaras

2)    Too greasy, too oily or too heavy

3)    They were not keen on essential oils so frequently used in natural cleansers

We understand your skin. We wanted to address all the issues pointed out to us and create a product that will truly nurture and care for your skin.

WE CAME UP WITH A SOLUTION – THE WONDER FACE CLEANSER

How is it better?

1)    Firstly we focused on cleaning efficacy. We formulated the face cleanser that is excellent in removing makeup, dirt, and grime. It simply works!

2)    We wanted to address skin sensitivity. We use no fragrance, yet our cleanser smells "beautiful", "fresh", "cucumber & melon" thanks to a bespoke blend of botanical fruit extracts used in its formulation.

3)    We aimed to reduce the risk of any skin irritation. Our cleanser uses innovative, natural, and patented cleaning ingredient that is ultra-gentle to the skin.

4)    We wanted the cleanser to also condition and improve skin texture and firmness. That is why we incorporated a natural alternative to vitamin A – BAKUCHIOL. This potent, highly effective, yet again gentle on the skin, ingredient has been proven to improve the skin's condition.

5)    A lot of cleansers on the market still use potentially harsh to skin ingredients that in a long term disrupt the skin barrier. Our cleanser, with 5 pH, is very mild and super gentle to the skin and long term will both protect and strengthen your skin, not to mention nourish and condition.

ABOUT US


Hello, I'm Joanna Silva, and I am the founder of Elan Skincare, an independent family business. I have an absolute passion for creating beautiful skincare that will make you feel and look your very best. After years of working in the medical industry, in product development for skin and wound care, I saw a gap in the market for science-based natural skincare. I wanted to use my skills and experience to create exquisite and transformative natural skincare, delightful to the senses, for the beauty of mind, body, and soul. 

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WHY?

All multi-billion beauty conglomerates, with nearly 200 brands under their umbrella, are STILL ALL RUN BY MEN, with no exception. 75% of their top management is male. I wanted to create a heroine skincare brand celebrating womanhood and femininity, looking at skincare from women's perspective and with a key focus on women's wellbeing.  Made by women for women to truly elevate, empower, and nourish women.

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HOW?

By combining high-performance, clinically proven actives with regenerating plant oils and precious nutrient-rich botanical extracts, our skincare is designed and formulated to strengthen skin's resilience and prevent premature aging. Elan Skincare offers genuine benefits for healthy, glowing skin – real and long-lasting. Not to mention - immense pleasure. Emotions are equally important to us as science, and we always formulate products to achieve great skin-feel, with silky and light textures, evocative scents, and amazing skin-feel.  

 Art, nature, and science are the foundations of our philosophy. 

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WHAT MAKES US DIFFERENT? 

Intention & attention.

We genuinely care to bring women joy, solve your skin's concerns, and make you feel beautiful, worthy, and important. From product to our customer service to the way we engage with you and are here for you. We pay attention to details. We obsess about delivering unique products your skin and your soul will love. We create skincare you would want to incorporate in your daily routine, to find time and space to recharge mentally. Our skincare is designed to bring you pleasure, joy, and deep relaxation, but also results you are looking for.

HOW WILL WE SPEND THE FUNDING?


At Elan Skincare we put women’s welfare in the first place. We do not cut corners to create a product range that would serve women well. 

Thanks to your support, we will be able to use the funds gathered through your pledges to launch the products and at the later stage service that will benefit women’s health and their wellbeing. We will be able to hire more women to assist with our projects. No donation is too little or too big, every pledge is much appreciated.

Thank you.

Love, Joanna x

MORE ABOUT ELAN SKINCARE

WHAT ARE OUR CUSTOMERS SAYING ABOUT US?

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INDUSTRY RECOGNITION 

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IN THE PRESS

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Let's make 'Happy & Empowered Women' happen

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