The idea of selling environmentally friendly products stemmed from a visit to my homeland. This was at the time of the ceasefire between Sri Lankan government forces and Liberation Tigers of Tamil Eelam in 2004. I had traveled with the London Chamber of Commerce and Industry to set up a trading office. Later in 2005 with British Consultants and Construction Bureau for a post Tsunami fact-finding mission. For more information please visit www.jenvas.org.
‘Jenvas LTD’ has been directly impacted by Covid-19.
My business involves promoting environmentally friendly products, with the proceeds going straight back to empower people in rural villages. The products are all-natural and popular amongst the communities in London. The produces comes directly from the native Palmyra tree and other natural resources which carry the heart of life in the Northern and Eastern province villages of Sri Lanka.
Products are: Handcrafts baskets and accessories
Coconut shell products: Utensils
Banana fiber; Fabric, bags, and hats
Areca leaf shelf plates which range in sizes 8",10" and 12"
Jenvas LTD is involved in:
Improving the health of consumers in local communities (UK)
Raising awareness around environmentally friendly products and its sustainability (UK)
Re-plantation of trees for the wellbeing of the land (Sri Lanka)
Employment in rural villages (Sri Lanka)
The period of March – September are typically the busiest times for the business. My sales rely on presence at marketing and other cultural events that take place throughout the summer.
As a result of the lockdown and social distancing measures introduced by the government, all events I had booked onto are now canceled.
My business is still in its early stages, whereby I do not have a store or established online facility to drive sales. The majority of revenue comes from public events, therefore the business is currently at a standstill. I had shipments imported from Sri-Lanka just prior to the Covid-19 outbreak, however, I am unable to sell these products. The majority of my repeat customers are middle-aged/elderly, so they rely on my appearance through stalls I set up at these events.
Some of the canceled events include:
London Tamil Market: Harrow Leisure Centre
Sri- Lankan Festival of Cricket (FOC) -waiting for the update
Barnet Spires market
Commonwealth fair - waiting for the update
I have a great passion for my business and a sense of responsibility, to make a positive contribution to both the UK economy and uplift the rural economy in Sri-Lanka. With your support, I will be able to keep the business on track to reach its goals, to hit the ground running once we return to BAU.
Strategy and Implementation
Phase 1: In year one we have focused on social media promotions and roadshows. These include exhibitions, marketing, and cultural events in order to create awareness of the products and establish our brand in the community/market. Our presence at these events has enabled us to interact with our target market and gain valuable feedback to help grow the business to a wider market.
Phase 2: By the end of 2021our aim is to import and distribute our products to small local retailers, alongside roadshows. We will also have begun online sales via our website.
2.2. The next stage is to carry out further research and development and supply to restaurants around the UK.
2.3. By the end of 2023, we aim to supply Palmyrah products to mainstream supermarkets.
Phase 3: We will establish our own outlet for Palmyrah food products and cooked meals.
Phase 4: Bulk import and packaging in the UK. We aim to establish a factory, increasing the manufacturing workforce and creating value-added products, to re-export to U.S and Canada, UAE as well as the European market. (By end of 2022)
If you have any question please do not hesitate to contact me