Sports eCommerce website - very promising business

Sports eCommerce website - very promising business

A website that will sell products sold by every sports club, but not yet online. And most importantly, in one single recognisable place.

We did it!

On 11th Dec 2016 we successfully raised £30 with 1 supporter in 56 days

I have set up the company Half Time Winner Limited, an ecommerce business which will become a household name in the sports industry. We will certain products sold by tens of thousands of sports clubs all over the world.

At this point I cannot absolutely state the products my site will sell (awaiting some IP), however it's important to say that every club sells these products.

I indeed once sold them for a club. The trouble is, if you want a Man United 'product' you may be able to get it online, but you have to go to their website and search for it.

If you want the same product, from a let's say, less prestigious club, well the only way to get it is to go to the club physically and buy it, and it is these clubs that will really benefit from Half Time Winner Limited's services.

A club with an average attendance of 10,000 for their home events sells around 3,000 of these products each week. You work out the number of clubs in the UK alone and do the maths. We are taking this to America and Europe where we believe this will be a huge success.

Putting these products in one single market place to increase each clubs sales and make it easier for the consumer to buy is the main reason why Half Time Winner Limited will be such a huge success.

I will update the campaign to tell you exactly what products we will sell, as soon as the intellectual property is confirmed which we expect to be very soon. 

But for now, pictures this....

At the moment, many clubs sell cheese and crackers, but they haven't figured out a way to put the two next to each other. We can do that, and therefore when people buy cheese, they might just buy crackers too...and go home and make a beautiful lunch.

Furthermore, if the clubs did put these products together and sold them on their website, only people from Leicester are going to buy Leicestershire cheese. Or only Man United fans will go to buy said product from their website.

Put simply, a single club only has their fan base to sell their cheese to, and smaller they are the harder this is (not actually selling cheese).

However put it on a site recognisable for selling that product, and hopefully someone from Yorkshire might buy Leicestershire cheese, or maybe someone from New York, Toronto and so on. Eventually cheese lovers all over the work will know and know it's the place to be to buy "cheese".

And each time a sale is made, we take a nice little bite of that cheese (commission).

Excuse the analogy but it makes my point. We have all heard of that now very famous online takeaway, where you can see all the takeaways in your area and order at the click of a button. This is rather similar to our service, but in a totally different market and dare I say much more valuable market.

So what do I have so far?

A Limited Company registered with companies house.

A key domain name, which will be recognisable amongst all sports fans once we're established. It's easy to remember and very relevant. I also own 5 other related domains so no issues there (.net,, etc)

Interest from top clubs wanting to sell their products on the website from mid 2017.

Knowledge of the industry. I worked in this field for 9 years on the front line and I have a great understanding of it.

Me - I am determined and focused, have contacts in this industry, have done my research and I know this can work. The potential is massive. I'm talking world-wide domination! Well eventually. I am also in the process of putting together a team to work on all aspects of the business and be ready to plug the website absolutely everywhere we possibly can.

Why I need your help?

Start-up costs are minimum and I can and will get this project off the ground, but growing the business will take finance that I haven't got and will not come quickly. Sure we can stroll along with 4/5 clubs on the site, but to offer this incredible service to more clubs I would need to outsource the development, maintenance and running of the website - to ensure clubs and customers get the best possible service.

By year 3, if we have 50 clubs on board, I estimate Half Time Winner Limited to take £188,000 in year 3. This is an estimate based on the prediction that we will only just becoming known in the industry; there is potential for this figure to grow exponentially.

check us out at and @halftimewinner on Facebook and Twitter.

If you would like to learn more, please email me at or follow me on Twitter @MrJWalmsley

Please share and help us get the word out, and of course pledge today. I cannot thank you enough for taking time to read this and I hope with your help, we can turn this into an international business within the sports industry.

All contributions are appreciated.

Thank you,

Jamie Walmsley

Founder of Half Time Winner Limited

Got an idea like this?

Start your Crowdfunder