G'zell: Dressing your true self & feeling Gooooood

by G'zell in London, England, United Kingdom

£1,412

£5,000 target 12 days left
28% 46 supporters
Flexible funding – this project will receive all pledges made by 10th November 2020 at 9:08am

Genderless Streetwear Brand creating designs to inspire your true self. Bold, exclusive designs that explore shape, prints, patterns & more

by G'zell in London, England, United Kingdom

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Heyyyy…. First of all, welcome and THANK YOU for showing interest in my project.

My name is Kaylighe, creator and self-taught designer of G'zell. A street-wear fashion brand inspired by movement, music and the streets. Creating exclusive, limited designs that are authentic and genderless, giving you space to breath and be yourself. 

We offer a luxury service, ensuring customers feel at ease when discussing ideas, as this can be daunting at times. Building relationships with customers and sharing, whether direct or indirect. Flooding with great ways to improve and expand G'zell, I am here asking for your help to take G’zell to the next level and further connect with its community, with some amazing gifts for yourself or friends. 

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Over the last few years G'zell has become an Expressive, Luxury, Streetwear brand, connecting with its community, whilst paying close attention to the details and the intention behind each design. Although it has been a great journey learning and applying, it has been extremely difficult in regards to growth and sustaining momentum, as myself, creator and designer, runs all areas of the business and covers all costs. 

Struggling to find the balance between time and funds, G'zell is at a standstill, making it difficult to grow and further connect. Also recognising the fashion industry is in desperate need of saying... 

Slow downnnn!

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We have become so fixated on consuming the latest, and less on what we truly like, including vital information such as; quality, fit, shape, exclusivity and originality. Leaving G'zell desperately wanting to reconnect with clothes and put meaning back into what we wear and how we wear it.

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As a small business growing our crowd and increasing brand awareness will allow G'zell to connect with people from different walks of life and further uplift its current community. 

Redesigning our website and building brand awareness through campaigns and advertising, will ensure customers engagement and further growth of the brand. Expanding on these relations to encourage a better shopping experience, creating a space to shop for exclusive, bold and playful, limited pieces, that will add further value to the brand. Showcasing the growth of G'zell and its passion as well as creating bespoke/personalised garments and dressing your true self.

Build a strong creative team to share and learn from each other, adding to the brand values and encourage further growth and visibility.

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An exclusive shopping experience. 

Here is a chance to pledge and also receive a great gift for yourself or perhaps a friend whilst supporting G'zell. 

From our recently launched collection ɛːɡəʊ Lʌv, to getting your hands exclusively on 2021 G'ZELL Collection. As well as early bird rewards you wont want to miss out on.

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LIMITED! LIMITED! LIMITED ....While they last, get your hands on some special treats to thank you for supporting our campaign. Do note you can claim a small reward and still pledge for more 

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Get your hands on some Exclusive yet to be released products

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Fancy being more creative? Lets create! Claim one of our bespoke rewards to create something for you and only you.

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CUSTOMER FEATURE

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Lets tell you more about G'zell

Born in 2013, but in creation long before, G'zell was my stage name, as a solo dancer, which was taken from my name, an alter ego you could say. I knew G'zell designs would be about exploration and expression but the story of how, was still unknown to me. 

Whilst jobless, living in London, where I am currently based, I decided to use my creative skills and curiosity to learn and start customising beanies and snapbacks. I became keen to provide for those interested and wanting something unique and fresh.  After some practice, I began to take bespoke orders as well stocking and selling at Studio 68, a dance studio I was training at, at the time.

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Further expanding on skills over the years, learning how to reconstruct garments and developing pattern cutting skills, it became more noticeable how G'zell made people feel and the power within clothes. A new way of thinking and connecting was building and it became a mission of the brand to dress those who wished to show more of themselves, allow their clothes to speak what they perhaps couldn’t, with use of bold prints, colours, patterns and different shapes.

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Using my dance background to connect with dancers and music artists, I began creating looks for performances and encouraging further expression of those creative or wanting to stand out or embrace their style and ideas.

 

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Let's be honest, clothes are a great medium for self-expression, they are seen and enjoyed by hundreds of people, that in a way tells a story about the wearers’ soul without words. 

I personally know for myself, the days I choose to dress up or make an effort I feel great, proud, beautiful, confident and ready to take on the world. Don’t you? 

Feeling goooood is infectious! I’m sure you can agree with me. 

Embrace the little dance or sway you do when you try on something new, embrace it hunny, embrace it.  


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Over the years I personally have invested a lot into G’zell and run the brand solely by myself and I believe its time I ask for help, to take the brand to the next level to ensure its true growth and to be able to stand firmly without disturbing the growth.

In order to grow the brand, increase our margins, and expand our impact and community we need to raise 5,000

In the next 6-12 months we will carefully invest the funds in PR and marketing, manufacture, website redesign, stock and supplies, and the launch of our 2021 Collection ‘G'ZELL’. 

This will all lead to connecting with a wider audience and establishing new opportunities.

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G'zell has come so far on its own but to get to the next level and keep the brand sustainable and running sufficiently it needs your help. please donate to help the growth of G'zell and continue to bring you exclusive, luminary bold designs. Help us, to help you and encourage others to be their authentic self. 

Let's build a stronger community and continue to connect in unthought of ways. 

Every little helps and if you are unable to back this project, I'd really really appreciate it if you could share this campaign and hopefully connect myself with those that would also love to support G'zell. 

For updates and products in action please follow our socials and BIG Thank you for taking the time out to visit the campaign :)

www.instagram.com/gzell_

www.twitter.com/gzelldesigns

www.facebook.com/gzelldesigns

website: www.gzell.co.uk

Rewards

This project offers rewards in return for your donation.

£50 or more

1 of 12 claimed

Limited Deal - Buy 2 get 1 free

Claim this offer and maybe treat a friend or simply treat yourself! Get 3 of our G'zell Acid Tie-Dye T-shirt for 50, saving £25! Available in Yellow, Blue, Pink and Purple. Sizes Sml/Med/Lrg/Xlrg Shipping only within the UK & Europe. For international shipping please add a extra £10 when pledging.

£5 or more

2 of 6 claimed

Early Bird! Stay safe and stylish

LIMITED! LIMITED! LIMITED! Get your hands on this special treat! 50% off for the first 1! RRP £10 . Claim our New adjustable, MonoZell face mask in either black or white and stay safe and stylish. + Adjustable elastic, washable & double layered

£10 or more

Thank you

A Thank you for supporting our project! A shout on our socials, thanking you for your support.

£17 or more

2 of 30 claimed

A Beanie or Tote Bag

Thank you for supporting our project! Why not treat yourself a little, the choice is yours. Claim a G'zell Black beanie with our signature wooden carved logo OR claim a White G'zell Hand printed Tote bag. Shipping only within the UK & Europe. For international shipping please add a extra £10 when pledging.

£20 or more

3 of 10 claimed

Early Bird! Acid Tie-Dye T-shirt

Claim a Retro-inspired, G'zell Acid Tie-Dye T-shirt at a discounted price. Completed with the new G'zell 'Piece Me' Logo centre chest. Regular fit with space to breath and move. Available in Yellow, Blue, Pink and Purple. Sizes Sml/Med/Lrg/Xlrg Shipping only within the UK & Europe. For international shipping please add a extra £10 when pledging.

£20 or more

0 of 20 claimed

MonoZell Durag

Thank you for supporting our project! Claim our signature MonoZell print durag, long ties and comfortable fit. Lightweight and easy to wear. Available in Black/Red/Black One size Shipping only within the UK & Europe. For international shipping please add a extra £10 when pledging.

£25 or more

1 of 30 claimed

G'zell Acid Tie-Dye T-shirt

Claim a Retro-inspired, G'zell Acid Tie-Dye T-shirt. Completed with the new G'zell 'Piece Me' Logo centre chest. Regular fit with space to breath and move. Available in Yellow, Blue, Pink and Purple. Sizes Sml/Med/Lrg/Xlrg Shipping only within the UK & Europe. For international shipping please add a extra £10 when pledging.

£35 or more

4 of 10 claimed

Exclusive Release Yellow Acid Dye Hoodie

The Word going around is, G'zell has an unreleased yellow acid dye t-shirt, that is to die for! Brighten up any day with our exclusive yellow acid dye hoodie, comfortable, bold and easy to wear. Limited so don't miss out! Available in Sml/Med/Larg/XLrg ( standard fit) Shipping only within the UK & Europe. For international shipping please add a extra £10 when pledging.

£37 or more

0 of 12 claimed

Custom SnapBack

Thank you! Claim a custom snapback selecting fabric of your choice with G'zell guidance, featuring our signature wooden carved logo. Shipping only within the UK & Europe. For international shipping please add a extra £10 when pledging.

£40 or more

0 of 5 claimed

Exclusive Release - Deep in the Game

Get your hands on our exclusive Limited Deep in the Game, Drop shoulder T-shirt Hoodie - A one off design featuring the new G'zell 'Piece Me' Logo, Light weight and easy to pair- check our insta for inspo. One size - fitting between 32inch - 44inch chest ~Eat Sweets N' Play Games~ Shipping only within the UK & Europe. For international shipping please add a extra £10 when pledging.

£45 or more

0 of 10 claimed

Get Exclusively - SS21 MonoZell Panel Cap

exclusive exclusive 5 panel MonoZell print cap apart of the new G'ZELL Collection coming in 2021 modern, low crown fit. fits most head size- adjustable strap.Shipping only within the UK & Europe. For international shipping please add a extra £10 when pledging.

£55 or more

4 of 6 claimed

Prefer long sleeves? Get your own Bespoke sweater

Lets create! join me to discuss your new fit! Claim this reward and receive a custom G'zell Sweater. Pick from 3 different style options, available for an adult or your children 0-8 years. Select this reward and I create with you, for you. Shipping only within the UK & Europe. For international shipping please add a extra £10 when pledging.

£70 or more

0 of 10 claimed

Signature MonoZell Two-piece

Thank you for supporting our project! Claim our signature G'zell MonoZell Print Co-ord Set. Open shirt - like top with a ribbed collar, paired with matching adjustable pull string shorts, with pockets. Available in Sml/Med/Lrg/XLrg. Shipping only within the UK & Europe. For international shipping please add a extra £10 when pledging.

£80 or more

0 of 10 claimed

Exclusive Release MonoZell Trousers

wait! are we about to give you ANOTHER Exclusive?! Get your hands on our new MonoZell trouser which will be apart of the new G'ZELL 21' Collection. Black MonoZell print all over with deep pockets and adjustable waist band. Get them before anyone else :) Shipping only within the UK & Europe. For international shipping please add a extra £10 when pledging.

£100 or more

0 of 6 claimed

Cant believe your eyes - ɛːɡəʊ Lʌv collection

Get your hands on our latest collection, which we showcase at multiple fashion shows this year/ last year. G'zell has taken the time to explore the construction of a garment giving you a collection that includes panel play, layers, cut outs and shapes. Choose from one of our ɛːɡəʊ Lʌv Two-piece collection. Available in Sml/Med/Lrg/XLrg. Shipping only within the UK & Europe. For international shipping please add a extra £10 when pledging

£115 or more

0 of 12 claimed

Dress yourself & Feel gooood

Get creative with me lets sit down and discuss your new fit! Claim this reward and receive a custom G'zell style two piece. Pick from 3 different style options and type of two piece - pants/shorts, t-shirt/ sweater/ G'zell signature open top. Shipping only within the UK & Europe. For international shipping please add a extra £10 when pledging.

£120 or more

0 of 6 claimed

Early Bird - New Collection Combo

Not only are we giving the chance to get exclusive not yet launched items but a COMBO! Get your hands on this drippy combo giving you the option to pair our MonoZell trousers with the new panel cap. sure to have the heads turn and feel gooood. Shipping only within the UK & Europe.

£200 or more

0 of 6 claimed

Limited Deal - Dress yourself plus one

Get creative with me lets sit down and discuss your new fit! Claim this reward and receive a custom G'zell style two piece for yourself and maybe a friend. Pick from 3 different style options and type of two piece - pants/shorts, t-shirt/ sweater/ G'zell signature open top Shipping only within the UK & Europe. For international shipping please add a extra £10 when pledging.

£500 or more

0 of 6 claimed

Backing Champion

Thank you for supporting our project! Claim a 15% discount off G'zell Ready-to-wear for a whole year. once the campaign has finished you will be sent a unique code to use online

£5 or more

5 of 5 claimed

Super Early bird

Grab this super early bird reward! Claim a Black G'zell beanie featuring our signature wooden carved logo.

Let's make 'G'zell: Dressing your true self & feeling Gooooood' happen

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