Launching your project
Now let's tell the world what you're up to
Now that your project page is looking good, you need to build a plan to connect with your Crowd.
Think about which communication tools are best for each group.
For example, who do you usually reach via email, who’s best to reach by phone, by Twitter or on Facebook? Add these notes to your network map (see our downloadable Guides on this page for more on that).
People who already know you are more likely to support your project than those who don’t. Similarly, people who are already aware of your business are also more likely to engage than those who are not. As your project starts gain momentum, it’ll begin to look more attractive to people outside of your own network.
Be patient – get some pledges before posting publicly on social media. Remember that you need to win people over. Take the time to start conversations and engage with people personally. Spamming doesn’t work.
