Identify your crowd
Work with key influencers and supporters in your network
You will need to engage with your personal and professional contacts to make your project a success, and usually your friends and family will be the first to pledge, with new audiences coming later.
Let’s look at the big picture first.
The best way to start is to gather your team together and start drawing a map of your network.
Using this network map template will give you a much fuller picture of the shape and size of your crowd.
Your unique network map will be the basis for all the key elements you’ll be creating next, so leave nothing out.
Sarah Bentley, raised £76,693 for Made in Hackney Community Kitchen
Look at your network and work back to discover how much you think you can raise. It’s got to be big enough to be worth all the effort, but it’s also got to be realistic so you don’t waste your time.