Grow your crowd

Grow your crowd

It's time to reach out

Now that your project page is looking good, you need to build a plan to grow your crowd. 

In our downloadable guide to  planning your project, we encourage you to draw your network map.

Now it's time to think about which communication tools are best for each group. For example, who do you usually reach via email and who’s best to reach by phone or on Facebook? Add these notes to your network map.

When spreading the word about your Crowdfunder project, always start with the people closest to you before engaging with others. 

This is because people who already know you are more likely to support your project than those who don’t. Similarly, people who are already aware of your business are also more likely to engage than those who are not. 

Twitter and Facebook can be vital in promoting your campaign. It’s all about content! Share stories, pictures, messages of support.

Georgie, Social Media Manager at

As your project starts gain momentum, it’ll begin to look more attractive to people outside of your own network. 

Be patient – get some pledges before posting publicly on social media.

Remember that you need to win people over. Take the time to start conversations and engage with people personally. Spamming simply doesn’t work.

Some of the tools you'll need




Cost effective


Crowdfunder Bootcamp: Planning your project

Graeme has been with the Crowdfunder team since day one, managing campaigns for individuals and community groups across the UK. He shares his expertise on planning the perfect campaign in our short YouTube series.

Download our expert guides

Our crowdfunding experts are the best in the business and have created some brilliant guides that are packed with information to help you reach your target.

Get help in our community

Our online community is crammed with help from people who’ve been there. Connect with us on Facebook and Twitter to get the latest scoop. 


Asking people to share or pledge involves treading a fine line between becoming a total pain and people not knowing what you are up to with your crowdfunding project.

Murry Toms

Be considerate when reaching out to people. You're asking them for money, so take time to engage with them on a personal level.

Verity Curran

Get active and build your audience on social media before going live - don't wait until launch day to start engaging.

Ready to get started?

Start crowdfunding

Need more help?

Don't worry. We're here every step of the way. 

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