Now that your project page is looking good, you need to build a plan to grow your crowd.
In our downloadable guide to planning your project, we encourage you to draw your network map.
Now it's time to think about which communication tools are best for each group. For example, who do you usually reach via email and who’s best to reach by phone or on Facebook? Add these notes to your network map.
When spreading the word about your Crowdfunder project, always start with the people closest to you before engaging with others.
This is because people who already know you are more likely to support your project than those who don’t. Similarly, people who are already aware of your business are also more likely to engage than those who are not.
Georgie, Social Media Manager at Crowdfunder.co.uk
Twitter and Facebook can be vital in promoting your campaign. It’s all about content! Share stories, pictures, messages of support.
As your project starts gain momentum, it’ll begin to look more attractive to people outside of your own network.
Be patient – get some pledges before posting publicly on social media.
Remember that you need to win people over. Take the time to start conversations and engage with people personally. Spamming simply doesn’t work.
Graeme has been with the Crowdfunder team since day one, managing campaigns for individuals and community groups across the UK. He shares his expertise on planning the perfect campaign in our short YouTube series.
Our crowdfunding experts are the best in the business and have created some brilliant guides that are packed with information to help you reach your target.
Asking people to share or pledge involves treading a fine line between becoming a total pain and people not knowing what you are up to with your crowdfunding project.
Be considerate when reaching out to people. You're asking them for money, so take time to engage with them on a personal level.